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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (平装)
by Jay Abraham
| Category:
Sales, Marketing, Business development, Selling skills |
| Market price: ¥ 178.00
MSL price:
¥ 158.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Loaded with useful tips, strategies and advice on how to "market" your business and how to set up and use alliances, this book is a brilliant resource of your marketing strategies. |
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AllReviews |
1 Total 1 pages 9 items |
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Robert Morris (MSL quote), USA
<2007-01-12 00:00>
Actually, this is a two-books-in-one volume: an insightful explanation of how to increase personal as well as professional development, and, an uncommonly useful book on marketing. Rating either, I would give it Four Stars. Ranking the combination, I rate it higher. Abraham promises to provide "21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition." He delivers on that promise. If fully understood and properly applied, the 21 "ways" (actually strategies) will help almost everyone to become a better person as well as to increase the value of what they produce; perhaps indirectly but significantly, their business associates as well as family members can also be among the beneficiaries.
Abraham organizes his material within 21 chapters. Correctly, he first addresses the need for a plan ("Where You're Headed - an Overview of Your Journey") and then the need for the proper attitude to ensure the success of that plan ("You Can Become Unbeatable"). By the final chapter, he has prepared his reader to understand what he calls a "unique definition of success." Specifically, "something I call optimum personal, business, and career strategy. What's this mean? It means that you must refuse to get less out of an effort, less out of an opportunity, less out of a day, less out of a dollar, less out of a relationship, than the maximum that activity or action has the capacity to give. It means that you don't do things just to be doing them. That you insist on playing life to the fullest. But playing it based on your sense of value."...You [first] have to figure out who you are and what it is you want."
Obviously, Abraham cannot figure out who you are but the 21 "ways" he shares can help you to make that determination. He cannot tell you what it is you want but the same 21 "ways" can help you to make that determination, also. Who will derive the greatest benefit from this book? One candidate would be the recent graduate for whom this would be an especially valuable holiday gift. Also, your less-experienced business associates who seem to lack a sense of purpose and/or direction in their lives, jobs, and careers. Finally, just about anyone else for whom most of what Abraham suggests seems "obvious" but would benefit from the human equivalent of a vehicle's 60,000-mile check-up. Abraham knows a lot. He has street smarts. Also passion, conviction, and a remarkable amount of empathy.
Years ago, Woody Allen once suggested that 80% of success is "showing up." For many people, Abraham suggests the other 20%: Knowing who you are and then being that person... knowing what you want and then pursuing it with energy and integrity. His use of the "journey" metaphor is apt. All successful journeys begin with the right "map" and resources, applied with precision and determination. If you are both willing and eager to begin your own "journey", I highly recommend Abraham as a companion. |
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Damian Petrini (MSL quote), USA
<2007-01-12 00:00>
This is an amazing book that will revolutionize the way you think about business. Most people cannot afford Jay's consulting fees and seminars that range from $5,000 to $25,000, but for only $14.95, you cannot go worng with this book. The only way this book can fail you is if you read it and do not apply the principles within. Just reading the book will stimulate tons of new ideas that you can begin to apply immediately to your business. I plan on ordering several copies of this book to share with others. |
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Donald Mitchell (MSL quote), USA
<2007-01-12 00:00>
This is a practioner's book. Jay Abraham is a hands-on consultant and this is the kind of advice you would get if he were consulting for you.
Let me briefly summarize. Your success relates to putting your client's interests ahead of your own. He uses the word client rather than customer to reflect that you should be looking out for the client's best interests, not just trying to make the sale.
His fundamental thinking builds around the formula that your annual revenues are a function of how many clients you have times the average sale you make to a client times the number of times clients buy from you in a year. The book goes on to look at ways to build each of those three elements, pointing out that increasing each of them creates geometrically higher growth rates than the increase in any one of them individually.
Here are the key elements:
(1) Spend your time working on breakthroughs (44 of 60 major ones studied came from ordinary people, not big companies)
(2) Build from your strengths (50 questions will help you identify them)
(3) Continuously convey your desire to put client's interests first compassionately, respectfully and loyally.
(4) Make it less risky and easier to buy from you (more than a money-back guarantee is suggested, if that is affordable) In fact, the book comes with a money-back guarantee from Martin Edelston.
(5) Develop and improve your Unique Selling Proposition (what can you uniquely deliver that people want and need?)
(6) Give them an offer that no one would ever refuse (this might mean a more than money-back guarantee and tremendous commissions for your sales people)
(7) Sell them what else they need after they buy the first item or service
(8) Use small, inexpensive tests to locate the fastest cheapest, ways to sell.
(9) Develop alliances with others who will lead business to you.
(10) Help your clients learn how to refer business to you.
(11) Use direct mail, e-mails, your Web site, and telemarketing to extend the awareness of what you do inexpensively.
(12) Focus on your highest potential prospects.
(13) Use barter.
(14) Set and surpass your goals, then reset and surpass them again.
(15) You have more knowledge, skill and resource advantages than you are using. In many cases, these are worth more than financial resources in making you more successful.
These simple concepts are displayed in 21 chapters along with some actions steps at the end to get you started, and some examples along the way (about 10 per chapter).
As you can see, many of these points require enormous elaboration in order to be well executed. No one ever learned to be great at direct mail or the Internet in 10 pages. So think of the book as an outline of what you need to learn, rather than the answers for how to get there.
Mr. Abraham's principles and concepts seem to be sound. They have been taught in marketing classes in business schools for decades. What is new here is creating a version of these principles and concepts in one book for those with no formal business training. This book is a lot cheaper than the tuition for a business school marketing course, and probably a little more practical for what you will have to do tomorrow in your business.
My main caution about the book is that the magic is in the relationships. The techniques will not work well unless you genuinely want to serve others ahead of your own interests. My experience has been that most people are the other way. They want customers rather than clients, because they don't want to be responsible for the customer's interests being served. Be sure you know how you feel about this point before starting to apply this advice.
Good luck in establishing richer relationships! |
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Clint Greenleaf (MSL quote), USA
<2007-01-12 00:00>
I have been lucky enough, in the past few years, to review a number of books in my newsletter. While there are many helpful business books published every year, Getting Everything You Can Out of All You've Got is a fantastic one volume guide that should be the first acquisition of the new millennium for anyone interested in business or in making money. Jay has, in one easy-to-read book, synthesized his lessons and ideas that can turn ideas into wealth. In this new global, technology-driven world, the tips in this book will help the reader better understand and identify ways to profit. That's the beauty of Jay's philosophy - he not only teaches you new concepts, he also instructs you on how to identify opportunities before others. This skill has helped me succeed and will help anyone take this new economy by storm. The chapter on selling on the internet is especially chock-full of incredibly profitable tips that can help you "dot-com" your way to real wealth. |
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M. Griksby (MSL quote), USA
<2007-01-12 00:00>
I have used Jay's concepts to build many successful businesses, including a software company service group that went from an expense center to revenues of millions of dollars per year. I about fell off my chair when I saw that Jay has a book out that is so cheap. Why would I go out of my way to look for a book by Jay Abraham? Because you cannot learn enough about this marketing master. I never pick up a book, article, reprint, or seminar tape from Jay that I don't learn something I missed before and glean one more tidbit that can make me thousands of dollars.
If you need marketing expertise you must read Jay Abraham. Other marketing and sales books are dribble compared to Jay's powerful writing style and extensive hands on experience. Why he would write a book at all, I do not know, but he is a VERY generous man with his time, philosophy, and assistance. His seminars are spendy (though worth EVERY penny). His writing is direct and to the point - he won't waste your time.
If you're one of those people that buys books on how to get rich and never does anything about it, then skip Jay's book. If you really want to change your organization nearly overnight, order one for everyone in your company and your friends too!
In the space it took to write this review, Jay would probably have given you at least two ideas that can make your company tens of thousands of dollars. Sorry to be so verbose! |
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An American reader (MSL quote), USA
<2007-01-12 00:00>
Although I was first introduced to Jay through his audio cassette and CD programs (which are fabulous tools for getting your creative sales & marketing juices flowing!), I also love this book! For me, it is the notes I can't take when I'm driving and listening to his audios!
As you may know, I've done rather well in selling/training/ speaking/ writing/publishing/etc. over the years… and I teach my own seminars in some of the subject areas in which Jay works. But I don't consider him competition. Rather, I consider Jay to be one of my many secret weapons! Why? He makes me take a fresh look at what I'm doing (trust me, it's easy to get fat and lazy after you're doing well!).
Let me give you a specific example that might push you over the edge and into buying the book: As a direct result of reviewing Jay's material, I added three new products and three new services to "The Closers" sales training series in just the last few months… products/services that had been laying right in front of me for years! And all six were almost instantly profitable and will be in our offerings for many years to come! |
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Glenn Ebersole (MSL quote), USA
<2007-01-12 00:00>
This is one of my favorite business books. Jay Abraham, marketing genius and world's highest paid marketing consultant, has scored a "world class" victory with his book - Getting Everything You Can Out of All You've Got. Jay presents valuable and powerful strategies that will enable the reader to greatly enhance their businesses and themselves. The book is easy to read and is "jampacked" with real nuggets of practical ideas and advice. After reading this book the reader will never "think the same way again" and will probably agree that congratulations and eternal thanks are due to Jay Abraham who offered, presented, and shared so much of his knowledge, himself, and his passion in these 21 chapters. Jay deserves a special rousing standing ovation for a superb effort and for presenting the readers with advice and examples that can lead to absolutely phenomenal experiences and performances in one's business and personal life. In more than 35 years of my professional life, I have never read a book with so much practical advice and so many concrete examples of successful implementation of ideas and strategies that have had such a profound effect on changing the way I think about opportunities in business and in life. This book truly presents a "once in a lifetime opportunity" to read the words of a true "marketing genius" and apply his lessons each day of one's life. After reading this book, I expect to experience extraordinary lifetime results from implementing the strategies and the new way of thinking I learned from Jay Abraham in this book. |
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Stacy Burrell (MSL quote), USA
<2007-01-12 00:00>
What I like about this book is that it helps to spark ideas, it covers a good range of marketing topics and it's written to be applied. My complaint is that it is too anecdotal which makes the book longer than it needs to be. That being said, the author gives a preview at the beginning of each chapter and provides action steps at the end. My suggestion to a prospective buyer is to first read the previews and action steps to determine whether the book will be useful for your needs. Some of the reviews have stated that the content in the book is not new or that it is to simple. I suspect that those with a background in marketing might find the material redundant. The book will probably be more useful for non-marketing types. As for the content being too simple, I'm from the school of thought that business is based on simple concepts and should be explained in that manner.
The best way to use the book is to read through for ideas and consult other books, the internet and/or people for specific help. For example, Chapter 6 discusses the importance of a unique selling proposition(USP). I would read the chapter, jot down ideas from the book, then look for resources that deal specifically with developing a USP. |
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Frank (MSL quote), USA
<2007-01-12 00:00>
Jay Abraham literally shows you how to get "everything you can out of all you've got". His book provides insight into what works in marketing your business. Most people get caught up in the day to day tasks in building thier businesses. Jay Abraham provides specific methods that WILL bring you more business. He has a list of clients that have gladly paid his hourly rates and sales commissions that will amaze you! By purchasing this book, you are able to learn his methods at a small fraction of his consulting rate! If your business does not grow after you have read his book, then you are not following his advice. I have added his book and free downloads from his websites to my library. Correction... this one I keep on my desk (not on a shelf). This is a must read! Buy it today! |
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1 Total 1 pages 9 items |
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