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How I Raised Myself from Failure to Success in Selling (平装)
 by Frank Bettger


Category: Sales, Sales mastery, Personal achievement, Success
Market price: ¥ 148.00  MSL price: ¥ 138.00   [ Shop incentives ]
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MSL Pointer Review: This all-the-time sales and motivation classic is your tool to becoming an outstanding achiever in your sales job, career and life.
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  AllReviews   
  • Dale Carnegie, USA   <2006-12-21 00:00>

    Quoted from Dale Carnegie: How I Raised Myself from Failure to Success in Selling will be helping salesmen, regardless of whether they are selling insurance, or shoes, or ships, or sealing wax, long after Frank Bettger has passed away.
  • Norman Vincent Peale, USA   <2006-12-21 00:00>

    This book has helped me immeasurably, and anyone who wants to be a successful person should read it.
  • Imu Ilu, USA   <2006-12-21 00:00>

    This is a book written in 1949, and so the wording, the amounts, and so on, are based in that era. But my dad was right when he bought this book, read it, and lived by it, and passed it along to me. It's an easy read, and as you read along in it, you see what skills a successful salesman needs (or, indeed, what anyone needs that wants to influence another.)

    Find out what the other person wants, and then help them find the best way to get it.

    Dale Carnegie wrote the introduction, and showed his enthusiasm about this book. This book urges one to be enthusiastic, and this book shows one how to be enthusiastic - enthusiasm can't be faked, and enthusiasm works and true enthusiasm helps lead to success. There are lots of other organizational and selling skills discussed in this book. Again, this book shows its years in the dollar amounts and some of the situations that are discussed, but this book keeps its continuing relevance in the wisdom that it conveys. Be honest, and listen, said Bettger.

    Listen to this review, it's honest, and read this book, and learn from it. You'll be glad to read it, as my dad and I were, and I've asked my sons to read it as well.

    I looked over the other reviews of this book and almost universally they were very laudatory. You will also be glad to read this book and to look at a lot of ways how you can be more successful and still stay true to an honest view of the world and how anyone can, by looking for what someone else needs, to help them get there, whether you are in sales or you think you are in any other occupation.
  • Dan, USA   <2006-12-21 00:00>

    This classic book describes almost every core concept relating to modern selling - incredible since it was written in 1947. It contains nearly all the information that later trainers embellished or slightly expanded upon (Zig Ziglar, Tom Hopkins, etc.). Even though the examples come from a by-gone era, the fluidity and voice of the text still feels alive.

    I can't describe how useful this book has been to me over the years. Although not primarily in sales, I find it has helped me with the most common work-related problem areas including self-motivation, increasing productivity, time planning, dealing with people, and many other topics. Whether you're in sales or looking for a way to improve your life, this is an excellent source.

    The end of each section contains a "Pocket Reminders" summary of the proceeding ideas. These are concise and memorable. They provide an excellent way of reviewing the book without having to re-read the entire text.
  • Larry Herhn, USA   <2006-12-21 00:00>

    When a book receives hearty endorsements from Dale Carnegie and Norman Vincent Peale, it is hard to question its merit. What amazes me about this book is how gracefully it has aged. Even though this book was published in 1947, it is based on timeless principles that are just as effective today as the day they were written. The language that Frank Bettger uses has traveled the years quite nicely; many books from this era contain long-lost expressions and dated language that make them less relatable - not so here. Only the dollar figures used in the real life examples give the age of the book away. Bettger's friendly, conversational style makes this an easy read. This book works because it is principle-based and backed up with real life illustrations covering both the 'what to do' and 'what not to do' ends of the spectrum.

    Truly a classic, the applications in this book go beyond sales to have a positive effect on all aspects of your life.
  • Adam Khan, USA   <2006-12-21 00:00>

    Rather than simply giving you information, Bettger tells you his story and how he learned what he learned. He tells you what he did and how it worked. This book comes from an era before slick and hype. Bettger is straightforward, honest, and sincerely trying to help the reader, and if you're a salesman, I think this book should be part of your core library. Bettger doesn't worry about superficial techniques for closing the sale. As any really successful salesman knows, you have to be honest and sincere to be great at selling, and that's where this book comes from. You'll get deep principles rather than manipulative tricks. I'm the author of the book, Self-Help Stuff That Works, and I'm an expert on what works and what doesn't. The principles in Bettger's book work, not just in selling, but in life.
  • Zayas, USA   <2006-12-21 00:00>

    Anyone that has ever made a living in sales has heard of this book. There is a reason why it's so well-known: it's damn good! Frank Bettger, a former major league baseball player, details the numerous techniques - habits, ways of thinking - he discovered, on his own or from others, that elevated him from near drop out to top-producer in insurance sales and speaker on Dale Carnegie's circuit. While the goal of the book is clearly to help others improve their sales skills, this book is also inspirational in that it demonstrates that you, with the help of others and drive/determination, can really improve yourself... in whatever you do. Get good advice, follow it religiously and succeed; that's the underlying theme of the book.

    The book is well-written and interesting. Younger readers will notice some turns of phrase or speech not commonly used today, but the book is still relevant.

    "Sales" may mean different things to different people and there are certainly many facets to being a good salesman. But it comes down to only a few things. Most simply, sales is getting the customer to genuine like and trust you and be interested in what you have to say. Most of the great information in this book relates to improving people skills. Even if you're not in sales, you could greatly improve your professional standing by reading and applying Bettger's principles and methods. Put another way, it's a must-read for anyone that wants to improve how s/he relates to others.
  • Travis Robinson, USA   <2006-12-21 00:00>

    Out of ALL the books on selling and becoming great in the "selling" arena this is the one book I keep coming to again and again, year after year, after year. I've been in sales in some form or fashion for over 15 years and I know for a fact this book had everything to do with helping me retire from corporate America in my thirties. I don't even rememember how I found out about this book but this book is my secret weapon for creating massive success in my life. It is the foudation of my business to help raise the level of human potential all around the world.

    In simple terms a first grader can understand, Frank covers the principles of becoming successful in sales, direct marketing, network marketing, advertising, corporate accounts, and the list goes on.

    This book is the foundation of my coaching in helping people to beomce more successful in their lives. I make everyone I work with read this book and everytime I do, I begin to see immediate results.

    Frank lays it all out; the proper attitude to have and how to achieve it, how to organize your day, how to set goals, how to reach that corporate executive who's secretary is constantly screening his calls, how and where to meet prospects for your product and services. How to gain anyone's confidence and trust.

    This book is not about closing techniques. It's about how to develope long-term relationships and how to develop a winning attitude, how to develop the winner inside you, and how to win!

    Franks accomplishes teaching you his techniques, tips and strategies by telling you a story. It's just one story after another and inside those stories he plants the seeds of greatness you need to raise yourself from failure to success in selling.
  • A reader, USA   <2006-12-21 00:00>

    Rather than simply giving you information, Bettger tells you his story and how he learned what he learned. He tells you what he did and how it worked. This book comes from an era before slick and hype. Bettger is straightforward, honest, and sincerely trying to help the reader, and if you're a salesman, I think this book should be part of your core library. Bettger doesn't worry about superficial techniques for closing the sale. As any really successful salesman knows, you have to be honest and sincere to be great at selling, and that's where this book comes from. You'll get deep principles rather than manipulative tricks. The principles in Bettger's book work, not just in selling, but in life. I regularly read pages daily to inspire and refresh. Bettger's book should be in every salesman's library.

    Other Recommendations: How to Win Friends and Influence People by Dale Carnegie, Power of Positive Thinking by Norman Vincent Peale, Lateral Thinking by Edward DeBono and Breakthrough Advertising by Eugene Schwartz.
  • Juan Ortuno, USA   <2006-12-21 00:00>

    After feeling a little bit dissapointed on my performance and ready to quite my position I knew nowhere to look. I found this book and decided to give it a try; knowing nothing about the author but just going by the reviews. I'll tell you. I do not regret a thing about buying this book and I'm actually glad for doing so.
    I was ready to quit my sales position in my company and was going to enter a "customer service" position which obviously pays less than sales. I felt dissapointed by my performance and my numbers; I thought I knew the business.

    It was then when I picked up this book. Even though it was written a bit ago, it still reflects proper techniques and successful sales guides that anyone can easily follow. I didn't know that such a strong but often unimportant word "why" would matter so much. After using this word "why not sir..." I could really get customers to go to the real truth; and of course, I had answers that made 100% sense to those rejections.

    In a couple of weeks I was able to double my commissions and felt more confident about myself. I started enjoying my job more. I felt like my sales job was a game, and I was the leader on my team! Now if I really want I feel like I can get around any rejections and by just asking "why" you can make the sale. It works! Just ask, "WHY?" And you'll get to the point; eventually your customer will not be able to give you an answer strong enough to justify that "why" and will make the sale. Of course, it doesn't happen all the time, depending on your sales offer and your job and your customers.

    Anyways, so to keep my story short. If you think you're failing at your sales position please give this book a try. Study it, keep it next to your desk, in your pocket or briefcase. Refer to it any time you need it. Learn that enthusiasm is one of the main keys to selling, and learn to love the customer's property, learn to ask "why?" and to agree with the customer.

    Frank Brettger wrote this book using real life examples from his own experiences, and he shows you how to put them to use.

    Think again. If you think you've failed, purchase this book. With very little time and dedication, you'll see real results.
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