|
Ogilvy on Advertising (平装)
by David Ogilvy
| Category:
Advertising, Communication, Marketing |
| Market price: ¥ 268.00
MSL price:
¥ 218.00
[ Shop incentives ]
|
| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
A gold mine of ideas - an excellent introduction to the advertising world. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
|
| |
AllReviews |
1 Total 1 pages 10 items |
|
|
Keith Streckenbach (MSL quote), USA
<2007-05-21 00:00>
You will be so glad you bought this book. You get tens of thousands of dollars worth of "genius consulting" for so little.
I suspect you are like me, and like most marketers, you're always looking for better ways to improve your ROI. I've read at least a dozen of the top marketing, ad writing, copywriting books out there. Scientific Advertising, Copywriting That Sells, and Ogilvy on Advertising are superior.
Ogilvy on Advertising is the best. Written in David Ogilvy's British sense of humour it is enjoyable. This is not a textbook. Every point of advice (and there are many) is well-founded in fact and is time-tested. The book is jam-packed with illustrations of the tips and opinions on how to write/design better ads. And even on what bad ads look/read like.
The only two chapters not useful to me were on Getting a Job in the industry and building an agency (these would certainly be profound for any individual pursuing either of these ends nonetheless.) Other than that, I'd stop reading my review and buy this book today. Within 30 minutes of reading Ogilvy on Advertising you'll be sketching out better ads - as I did. |
|
|
Winter Wright (MSL quote), USA
<2007-05-21 00:00>
David Ogilvy sums up his years of experience as an advertising legend in a dozen concise and amply illustrated chapters. Critics might be inclined to attack his opinions as dogmatic, and some of the ads he uses as examples appear corny and outdated today. On the other hand, so do the clothes and hairstyles in old movies, but it doesn't make them any less valuable as historical artifacts, or any less interesting.
As for dogmatism, it's actually refreshing to get an unambiguous read on a profession that is by nature nebulous, and if anyone has a right to an opinion, he's the man.
The chapter on print advertising contains enough densely packed information to allow an intelligent novice to design and write a creditable ad, and the book concludes with a series of short profiles of advertising pioneers such as Leo Burnett that are highly engrossing.
Ogilvy's writing style is exemplary for anyone in the communications field: terse, forceful, devoid of hot air. Anyone interested in advertising, marketing, or public relations - or in David Ogilvy as a figure in his own right - will enjoy this classic. |
|
|
A reader (MSL quote), USA
<2007-05-21 00:00>
No one who has anything to do with advertising should have anything to do with advertising before reading this book at least 7 times; most of all agency people. Mandatory reading sessions every 6 months should be a be a job requirement for every agency employee. Why? So they don't forget that advertising is not an artform...it is sales...just as Ogilvy says/quotes...if it doesn't sell it's not creative (this doesn't mean that advertising that does sell shouldn't be creative). The single most amazing fact of this book is its flow which provides for totally effortless reading. The wealth of information paird with the entertaining autobiographical and documentary elements and examples creates one of the most solid & comprehensive books on the topic. It is equally suitable reading material for ad-executives, students and laymen (and women). First-class writing in a first-class way. |
|
|
A reader (MSL quote), USA
<2007-05-21 00:00>
David Ogilvy is one of the best advertising men this past century has ever seen. He combines his knowledge and passion with strict guidlines which he has learned and accepted and that are still applicable today. I had borrowed the book from a previous employer when I first started working in Advertising, as soon as I could I bought my own copy and have read the book thrice so far; I am currently summarizing it for future reference. |
|
|
Deborah MacGillivray (MSL quote) , USA
<2007-05-21 00:00>
It has often been said David Ogilvy was a genius in his own mind. Well, he was in many others as well. He built Ogilvy and Mather into the giant it is with simple beliefs. He wrote this Admans Guide to Advertising, but he went past it, umbuing it with his whit and charm. Instead of a dry how-to-book on advertising read only by people in the industy, he created a book anyone could enjoy. His writing is strong, sincere and straight from the heart. Why the book has earned millions and will continue to do so.
A man well missed, but his work lives on. |
|
|
Burke Franklin (MSL quote), USA
<2007-05-21 00:00>
I read this book a long time ago and built a successful business using his principles. The ad people I've talked to often say his ideas are dated and not useful today. I disagree. If I had a dollar of every poorly executed ad, mailer or brochure, I would be rich beyond imagination - these people did not follow Ogilvy's advice. Sure, his book sites older ads as examples, but the points are well made and easy to incorporate into your promos today. For maximum sales, I would start here and do everything he says before trying to be too creative. |
|
|
Jimmy Vee (MSL quote), USA
<2007-05-21 00:00>
This book is a timeless classic of advertising study. David Ogilvy is one of the great Madison Ave. masters. You have to wonder what has happened to Madison Ave advertising. They have definitely forgotten what David Ogilvy taught so well in this book.
If he was alive, he would fire everyone one on Madison Ave.
This is a great book. Highly recommended. |
|
|
J. Kaye (MSL quote), USA
<2007-05-21 00:00>
Information that is immensely and immediately useful and to the point by a man who, due to his hugely effective methods, built a one man advertising business into a global conglomerate, and whose advertising headlines and advertising generally are still considered great classics.
He has reasons based on research for his recommendations, and goes into details of typefaces, headlines that sell, layout etc etc.
Once you read this book, you will realise advertising need not be a hit and miss experience. You will never look at advertising the same way again, especially at some "Clever" advertising where the headline does not give the message, or where the brand is almost invisible or the writing hard to read. |
|
|
Jaime Safianow (MSL quote), USA
<2007-05-21 00:00>
This is a great book. It is very comprehensive and informative. It covers everything from how to get a job in the advertising industry to how to run an agency. A must read. |
|
|
A reader (MSL quote), USA
<2007-05-21 00:00>
This is not a textbook. This is an inside guide from one of adverising's greats. Informative and entertaining, anyone who is interested in advertising should read this book.
|
|
|
|
1 Total 1 pages 10 items |
|
|
|
|
|
|
