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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (精装)
by Jerry Weissman
| Category:
Presentation skills, Communication skills, Persuasion, IPO presentation |
| Market price: ¥ 260.00
MSL price:
¥ 218.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
A bible for power presentations, thorough analysis of the process of speech-making, with great insights, guidance and proven methods. |
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AllReviews |
  1 2 Total 2 pages 11 items |
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Peter (MSL quote), USA
<2007-11-14 00:00>
This is a practical guide to creating persuasive presentations, a skill required of most contemporary business professionals. Jerry makes it easy to learn how to craft the message and deliver the punch that gets the audience to agree with the premise: Getting to Point B. More powerful than features to benefits, understanding the audience's WIIFY (What's in it for you) is a vital part of winning presentations. Should be read and used as a reference guide for those who seek success as a result of doing their homework and building a presentation that works. Jerry has trained a number of the AVI portfolio company CEOs and CFOs prior to their IPO road shows. His methodology works extremely well. |
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1 2 Total 2 pages 11 items |
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