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Unleashing the Ideavirus (平装)
by Seth Godin
| Category:
Marketing |
| Market price: ¥ 208.00
MSL price:
¥ 198.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Stop marketing at people and start marketing to them - from this book on! |
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AllReviews |
1 Total 1 pages 8 items |
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A reader (MSL quote), USA
<2007-06-05 00:00>
Here's the first handbook I've found that makes it clear how viral marketing, word of mouth and other people-to-people marketing techniques are changing the way products and services are marketed.
If you read PM and were puzzled about how to get Permission in the first place, this is the best place to start. I've been a fan of Godin's for years, but this is his coolest book to date.
The fact that he could give the book away to prove his point (see the link to the left) and still sell a bunch of copies is really awe inspiring. |
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Evelyn (MSL quote), USA
<2007-06-05 00:00>
Seth Godin states the obvious, in a way that's both brilliant and brand new, and therein lies the magic. I needed a touch of magic for Tchotchke Heaven, my website, and with his sleight of hand he has shown me the way. This is a serious, informative book written by a man who has learned not to take himself too seriously. |
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Jeff (MSL quote), USA
<2007-06-05 00:00>
This was a thuroughly enjoyable read and filled with interesting ideas about how to get people interested in what you have to offer. Principles could be applied to anything you do in life that you want others to notice, whether it's business or personal. I feel I got my money's worth and more. |
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Simit Patel (MSL quote), USA
<2007-06-05 00:00>
Seth Godin's Unleashing the Ideavirus is perhaps the most important and relevant book for Internet entrepreneurs today. The book explains how entrepreneurs can create and manipulate viral marketing tactics. Given the ongoing failure of advertising and the low cost per acquisition associated with viral marketing, this revolutionary book is a must for entrepreneurs trying to determine how they can launch a successful marketing campaign in today's competitive landscape.
Seth Godin's other books, namely Permission Marketing and The Big Red Fez are must for Internet entrepreneurs today. |
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A reader (MSL quote), USA
<2007-06-05 00:00>
Ever since reading through this wonderful discourse on communicable marketing techniques, we’ve been ready to jump on the bandwagon and tell a few hundred friends. Godin’s style is infectious, filled with verve and energy. He is an author who is obviously in love with his subject, and it shines through every word. The book is broken into small sections that read smoothly, and each imparts a new point. There is little repetition here, although one can also say that there is also little that is new. But throughout history, most great theories are not new in their entirety but are imparted with such impact at the right time that they are picked up and carried into the consciousness. Ideavirus is just that. The book reads like a PowerPoint presentation; one can practically see Godin standing before a conference table full of associates passing on the fever: gesturing emphatically and hopping up and down. If any faults could be found in this book it would be 1.) The concept of sneezing as passing the word: sneezing is not a particularly pretty act, and to have that image in the mind over and over while reading was irritating. 2.) The photographs run from poorly done (the vegetable peeler on page 44), to disgusting (the sneezer on page 48 – looked like Hitchcock expelling some very unwelcome germs), to just plain weird (the Medusa on 115). Some of the photos/graphs were appropriate, but more fit into the above categories than did not.
For those who seek to find New World Market, follow Godin. We truly believe he knows the way. |
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Larry (MSL quote), USA
<2007-06-05 00:00>
First, it's easy to read. No big words. Seth invents words but they are easy to understand (and very useful too). Of course you're reading this because you can't afford a big conventional ad budget and you need to find out how to succeed in the market place without it. For this reason the book is a total inspiration! Seth makes you think differently about your product. You see new opportunities for it with new eyes you never would have before. It injects enthusiasm into you for your product, more than you ever had before. You have more hope, you're somewhow just a little smarter, more focused and more well informed when you talk to other people about what you're trying to get people to buy. If you've got something to sell, buy this first. |
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A reader (MSL quote), USA
<2007-06-05 00:00>
I loved this book. It was interesting, easy to follow, and inspiring. I really enjoyed it and would recommend it to anyone looking for different was to increase their business. |
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Leonard (MSL quote), USA
<2007-06-05 00:00>
I first started reading the book when it came out and put it back down after about 60 pages. I was thinking at the time that it was good, but mostly rehashing the concepts of the Tipping Point, anatomy of Buzz, etc. I picked it back up again recently, and couldn't stop. It really extends and makes practical application of the concepts laid out in the other books. The concepts of smoothness, velocity, etc. Most importantly Seth's writing style, lables, and language for this concepts are written in a way that stick in your brain. You keep chewing on them to think of ways to apply them. His last chapters before the Riffs do an excellent job of summarizing them. All of the concepts might not be brand new, but his presentation, packaging, extension, and application of them is excellent. I highly recommend this book and can't wait to read Purple Cow! |
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1 Total 1 pages 8 items |
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