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Tested Advertising Methods (Prentice Hall Business Classics) (平装)
by John Caples , Fred E. Hahn
| Category:
Advertising, Sales & marketing |
| Market price: ¥ 168.00
MSL price:
¥ 158.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
This book provides clear explanations on concepts of written copy and tests every different type of ad you can imagine. |
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AllReviews |
1 Total 1 pages 6 items |
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A reader (MSL quote), USA
<2007-06-27 00:00>
I have read this book twice cover to cover and refer to it almost everyday. If I could have given this book 6 stars I would have done it without reservation.
I have ordered and read at least 4 different books on copywriting and advertising in the last year. Most of the books have good ideas, but none of them describe the methods of writing headlines the way Caples does. He spends 4 chapters on it and let me tell you when he is finished you will know it cold! Personally that would have been enough to sell me on the book, but he doesn't stop there. He talks about scientific advertising to make sure you are writing ads that sell and not waste money. In addition, he talks through how to write the first paragraph and how to structure the copy. Finally, he spends time to talking about how to improve the selling power of copy.
Since I have read this book my ability to write copy has reached a whole new level. If you are in this field or responsible for writing copy I would advise you that this is a book you MUST own. |
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A reader (MSL quote), USA
<2007-06-27 00:00>
This book is the best book on marketing that I have ever seen! You know, I think this book provided with me the same stuff that would cost me 5000+ dollars to have some "marketing guru" to tell me the secrets of advertising. This book is literally a gold mine! I highly recommend this book to anyone who has to motivated people with this pen. Read it today! |
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A reader (MSL quote), USA
<2007-06-27 00:00>
You may know a lot about advertising, you may have study advertising, but Caples' approach in advertising is fantastic. It is not only a valuable guide about what to do in specific forms of advertising (and specific aspects), but it contains numerous examples and tests of what is right and wrong. By reading this book, you understand advertising better, regardles if you are an advertising professional or a simple consumer. Excellent and strongly recommended! |
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A reader (MSL quote), USA
<2007-06-27 00:00>
Whether you're just getting started looking for your first book on advertising or you've been copywriting for years this book is an excellent investment! Each chapter gives you dozens of examples from how to begin your headlines to starting your first paragraph. With so many headline examples you're sure to write your own winner. Plus you'll learn about offers, the magic ingredient of any successful ad to get people to buy now! The title says it all, tested and proven ads. I recommend it to all my clients no matter what level of experience they have in writing ads. |
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A reader (MSL quote), USA
<2007-06-27 00:00>
And when they saw the RESULTS of my advertisement, the other guys simply said "Where do you get your ideas?" But, truth be told, my ideas are not all that original, but they do work, and I get my source from Tested Advertising Methods.
And that's the premise of this book - ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product.
In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book. |
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Jody (MSL quote), USA
<2007-06-27 00:00>
As an author and professional speaker on marketing, I've recommended this book for years. It provides more specifics and sound advice for novice and experienced marketers on direct response advertising than anything else I've seen. It provides good fuel to test an ad agency's stuff - especially those that say things like "oh, you can't track that..." I've re-read this book probably 20 times - and you should too if you really want to improve the results of your advertising. |
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1 Total 1 pages 6 items |
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