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The Little Red Book of Selling : 12.5 Principles of Sales Greatness (精装)
by Jeffrey Gitomer
| Category:
Selling skills, Sales, Sales mastery, Persuasion |
| Market price: ¥ 228.00
MSL price:
¥ 178.00
[ Shop incentives ]
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Sharing his insights on why customers buy and why they appeal to the intrinsic value, this practical book can help improve your sales career. |
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AllReviews |
  1 2 Total 2 pages 12 items |
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A reader (MSL quote), USA
<2006-12-25 00:00>
If you had to choose one skill that you would consider the most important for an entrepreneur to possess, what would you choose? I'm sure many different opinions exist. But if you ask me, the most important skill for an entrepreneur to possess is the ability to sell him or herself - to present him/herself in a way that attracts others.
Whether you're literally selling a product door-to-door or just socializing at a party, it doesn't matter. You're always selling, and the more skilled you become at selling, the more successful you'll be as an entrepreneur. Now, just between you and me, I'm not that great at selling yet. But I want to become great. So what should I do? Right! I should learn from someone who is already great.
I'm going to recommend someone to you in a moment, but first let me ask you a question. Have you ever wanted to learn a new skill and wished there was a quick, easy, painless way to do it? If so, we have a lot in common, and I know of a special book that should be on the top of your to-read list. It's called The Little Red Book of Selling, and it's written by Jeffery Gitomer.
Jeffery Gitomer is known as one of the best salesmen in the world, and his writing shows it. This small, fun-to-read book will have your mind buzzing with excitement over the cool tips you'll discover within. Each page is plastered with fresh, practical, powerful information that you can apply to see immediate results. Here are a few of the ideas Mr. Gitomer presents:
- The Two Most Important Words in Selling
- What to Do When You Can't Seem to Get a Sale
- How to Use Humor to Make Sales Easy
- The 21.5 Best Places to Network (and the secrets to doing it successfully)
- How to Know When You're Wasting Your Time
- And much More...
It was just last weekend that a collegue suggested that I read The Little Red Book of Selling - and I'm glad he did! By now my recommendation to you should be obvious. Pick up a copy of your own - every entrepreneur should. |
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Blaine Greenfield (MSL quote), USA
<2006-12-25 00:00>
Sometimes, the truth is so obvious, yet we never see it... that was obvious to me when I read Jeffrey Gitomer's The Little Red Book of Selling.
He makes it clear that too many salespeople concentrate on how to sell... rather, they should focus in on why customers buy... and perhaps most importantly, why do your customers buy.
As for the answer, it is simple - though very few people ever do this... you have to ask them!
Gitomer's small but insightful book is full of other such tidbits of advice that sound equally simple... for example, he says that being liked is even more important that being trusted... as he notes:
Can you imagine the CEO of the company making a buying decision, saying, "I trusted that guy, but I sure didn't like him." Like leads to trust. Trust leads to buying. Buying leads to relationship.
I further liked that his advice applied to more than just sales situations; they also applied to life..he. urges readers to:
Make the right friends. Stay away from poison people - the ones who can't seem to get anywhere. Have a mentor or three. Who do you hang around with? That is who you are likely to become. How successful are the people you associate with.
And he says not to whine that the company won't give you a laptop. They sell them at the local computer store.
Lastly, I loved the accompanying cartoons, as well as Gitomer's sense of humor (that often has a great deal of truth to it, too)... this one idea in particular made the whole book worthwhile to me:
Can't get your voicemail returned? You suck! Everyone has a voicemail strategy and very few of them work. One of the reasons is that voicemail screens out unwanted calls and unwanted people. You may be among the unwanted. Certainly you're among the unknown. In The Sales Bible, there's a strategy of leave half a message, pretend like you're cut off and hang up. Go get The Sales Bible. In my seminars I tell people to have their kid leave a message when someone persistently will not return your call. If you use the kid message it will be returned in 20 minutes, guaranteed. But the object of voicemail is to use it to convey some kind of valuable reason to get a call returned, or it won't
get returned. That's not a difficult concept to understand. If you give someone a proposal and leave a voicemail saying, "I hope you got my proposal, if you have any questions call me," that voicemail is not going to get returned. Because it's stupid. You know it's stupid, I know it's stupid, and the customer knows it's stupid. The secret to voicemail is be slightly daring and take risks. If you're humorous and creative you've got a shot at it, if you're not you don't. |
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