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Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business (平装)
by Adam M. Brandenburger, Barry J. Nalebuff
| Category:
Strategy, Competition, Cooperation, Game Theory |
| Market price: ¥ 228.00
MSL price:
¥ 208.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
A great companion to Thinking Strategically : The Competitive Edge in Business, Politics, and Everyday Life by Nalebuff, this great book that shows how to get paid to play the game by using game theory. |
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AllReviews |
1 Total 1 pages 6 items |
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Roman Rytov (MSL quoted), USA
<2007-09-14 00:00>
I took Co-opetition with me to a coast-to-coast flight hoping to start practicing a fast reading method. Brad Feld explained on his blog how he succeeds to read 8(!) books a week: "(a) no TV, (b) no kids, (c) four to six hours a night of reading, and (d) the willingness / ability to skim when things are dull". So I thought to try the method with Co-opetition and to complete it on my way from Atlanta to Palo Alto. From all the requirements only the willingness/ability to skim wasn't provided upfront. After the first dozen of pages I understood that that's not a skim-through book.
Adam and Barry made a book sharing principles of strategy, tactics, and planning carrying away your attention by clear reasoning, crystal logic, plain English, and bright examples. The book can takes it place on one's shelf next to "Good to great", "Marketing warfare", and the books of Jeoffrey Moore but unlike the latter doesn't goo too far in the academic direction. Quite the contrary, it oozes real, top brand examples, spending 90% of the text describing the stories of failure and success and only 10% devoting to formulating principles and recapping the arguments.
The book consists of two parts: the game of business and the PARTS of strategy.
The first part (about 1/3 of the book) introduces the concept of the value net reminding in a certain way Porter's five forces. The authors present a square graph with the business placed in the crossing of the diagonals and customers/suppliers and competitors/complementers taking the opposite corners of the square. The book explains the theory of balanced forces and promotes principles and approaches symmetrically applicable to the corners of the net.
The war/piece preamble breaks the concept of known in advance friends and foes. Introducing multiple perspectives the authors claim that in the modern business world everything should be viewed through the prism of the net and simple definitions don't work anymore.
The PARTS (Players, Added value, Rules, Tactics, and Scope) are the components describing the game and depending on particular circumstances and targets the components have to be re-evaluated and re-mapped.
After introducing the concept the authors in the rest of the book religiously describe each of the components bringing tens of examples following and breaking the principles (and leading to success or failure correspondingly. Bright and bold marketing strategies of great companies leading to win-win situations with competitors, customers, suppliers, and complementers captivate you and don't let skim over. For every case of success the book brings a counter-example of failure as well cementing the principle and equally teaching and convincing the reader.
Among many other topics particular attention is devoted to such as how to manage negotiations, how to deal with perceptions, how to plan prices and avoid wars, how to establish and change rules, which tactics to apply, and how to analyze scopes.
Many new ideas flooded by almost detective business examples preclude me from skimming a paragraph in the book. A great pace with which the book expounding the matter, vivid examples, clear language, and strong (at times shocking) ideas make this book a solid must for everybody who deals with building, positioning, and rolling out products or services. Highly recommended! |
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David Rouse (Booklist, MSL quote), USA
<2007-09-14 00:00>
Management and organizational theorists are continually investigating new models to explain organizational behavior. Traditionally, competition has often been a component of those models, but now researchers are looking at other behaviors and using theories from other fields of study. James Moore recently proclaimed The Death of Competition (1996) and put forth a complex model based on natural ecosystems that emphasizes symbiotic, cooperative relationships. Now Brandenburger and Nalebuff, academics from the Harvard Business School and the Yale School of Management, respectively, also suggest that business strategy in today's global environment must combine competition and cooperation, but they employ mathematical game theory to make their argument. |
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Library Journal (MSL quote), USA
<2007-09-14 00:00>
Losing and winning are two extremes by which businesses are often measured. Brandenburger (Harvard Business Sch.) and Nalebuff (Yale Sch. of Management) argue that most businesses and their transactions lie somewhere between the two poles. Their liberating message is that your competitor does not have to fail for you to win. Conversely, you don't have to fail either. Your failure, in fact, can hurt your competitor. It is better, the authors assert, to have both cooperation and competition. Game theory requires drawing a representation of one's customers, suppliers, competitors, and complementers. In this strategy of business as a game, the rules, players, tactics, and scope can be changed to the individual's advantage. The authors present complicated cases to illustrate their points. The writing is usually solid, but the authors went to the well too many times with some of their examples. A little variety in illustrating their ideas would have been welcome. |
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An American reader (MSL quote), USA
<2007-09-14 00:00>
First of all I should state that this book is the kind that will make you ask yourself "Why have I not read it before?"! I strongly recommend it and shortly I will try to explain whom I recommend it and why.
In fact, we are not talking about some recent business book, and therefore the potential reader should not expect to see very recent cases as support to arguments discussed. But still, the issues are very systematically, clearly and simply explained, although the examples that are used to support the arguments are "old".
I met this "potential classic business book" (or maybe already a "classic business book") as I began to be interested in game theory. Therefore I can easily declare that "Co-opetition" is very appropriate for a person who would like to see solid, practical and especially business-oriented application areas of game theory. With this book, a "101 game theorist" can try and improve herself easily. But on the other hand, this doesn't mean that the only target readers of the book are the ones that are interested in game theory. The authors have achieved to develop and illustrate practical recommendations for business world by utilizing game theory concepts. So anyone who is business life will benefit from the concepts for sure.
The language and the methods of explanation are very clear, far from being complicated and straightforward. The authors have supported all the major concepts and conclusions by using real-life examples. This way, the reader has more "reasons" to learn and remember the arguments discussed throughout the book. The logical order and the simple modular approach used to lead the discussions also help the reader understand everything explained easily. Although the book is in fact a "strategy book", the reader does not have to be someone with background information on strategy. But still, if the reader already has some background in strategic analysis, then the book offers a much more beneficial and enjoyable read. On top of everything, the nice but "not-so-difficult-to-handle complexity" of game theory itself is the real pleasure of the book.
I recommend this book to college students who are to enter business life shortly, to people with active roles in strategic decision making processes of their corporations and to people who are interested in game theory but who don't want to cope with the mathematical models of it. Have a nice read. |
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Adam F. Jewell (MSL quote), USA
<2007-09-14 00:00>
Co-opetition debuted before the net arrived commercially, however it could easily have been written about today's hyper-speed corporate environment. (Many companies in the Dot-bomb dead-pool may have benefited from this kind of rational strategic thinking.) As the title indicates, the book is about competition and cooperation in the marketplace. Much of that discussed in the book stems from game theory, determining what moves to make in a game (or marketplace) based on the anticipated actions of the other players. The book presents numerous case studies from a variety of businesses. Each example provides a background of the competitive environment, the implications of different possible moves, and ultimately explains the results of each particular decision. It's a fantastic book, and contains valuable lessons for decision-makers in virtually any capacity.
Co-opetition is especially for those interested in game theory and business strategy. It brings to light the fact that no decision is made in isolation, and demonstrates that a win at all costs mentality is often not the most successful plan of action. Learn to analyze a situation, understand the scenarios that may result because of particular actions, move forward with a better understanding, and well thought out contingency plans for anticipated counter moves.
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Lisa Spellman (MSL quote), USA
<2007-09-14 00:00>
Co-Opetition by Adam M. Brandenburger and Barry J. Nalebuff focuses on using competition to create a bigger market for the industry and for the individual company. It is an interesting approach to building win-win growth opportunities. The PARTS concept is an easy to remember idea that has been successful in several sited examples. Co-opetition discusses viable ideas that should be considered, particularly the "Pay me to play" suggestion. If the strategist carefully considers all options in the "big picture", they would undoubtedly use one or several of the ideas presented in this book. This book serves as a reminder manual when developing strategy. |
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1 Total 1 pages 6 items |
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