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Wikinomics: How Mass Collaboration Changes Everything (精装)
by Don Tapscott, Anthony D. Williams
| Category:
Global collaboration, Globalization, Outsourcing, Nonfiction |
| Market price: ¥ 288.00
MSL price:
¥ 268.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
This book introduces the building blocks and core models of the next generation knowledge work economy and is recommended for all strategic thinkers. |
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AllReviews |
1 2   | Total 2 pages 12 items |
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Rolf Dobelli (MSL quote), Switzerland
<2007-10-27 00:00>
Don Tapscott and Anthony D. Williams have written an intriguing, necessary and, in some ways, groundbreaking book, which we recommend to everyone...with some caveats. The authors examine the possibilities of mass collaboration, open-source software and evolutionary business practices. They integrate examples from the arts ("mashups"), scholarship (Wikipedia) and even heavy industry (gold mining) to argue that new forces are reshaping human societies. Some of their examples will be familiar, but others will surprise and educate you. However, the authors are so deeply part of the world they discuss that they may inflate it at times - for instance, making the actions of a few enthusiasts sound as if they already have transformed the Internet - and they sometimes fail to provide definitions or supporting data. Is the "blogosphere," for example, really making members of the younger generation into more critical thinkers? Tapscott and Williams repeatedly dismiss criticisms of their claims or positions without answering them. The result is that the book reads at times like a guidebook, at times like a manifesto and at times like a cheerleading effort for the world the authors desire. It reads, in short, like the Wikipedia they so admire: a valuable, exciting experiment that still contains a few flaws. |
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David Brett (MSL quote), USA
<2007-10-27 00:00>
Don Tapscott has done it again. He has beheld what we see happening all around us on the Internet and made sense of it from a business perspective. And he's again displayed his rare ability to distill a huge concept into a single word. (Buzzwords are with us for a reason: we need them as shorthand for new and complex ideas.)
Wikinomics is mainly about innovation and how web-based collaboration is driving it. Also, the book speaks to organizational dynamics and how the web is eating away at traditional hierarchies. This book should be a warning to companies that still think instant messaging is a nuisance and a threat to security. That's wrongheaded, according to the authors.
As the founder of the world's first eBay for knowledge, Knexa, I have a keen interest in what Tapscott calls "idea agoras," web-based exchange systems that facilitate the transfer of knowledge and/or intellectual property for financial consideration. Although such business models have been around for several years (Knexa launched in 1999), the space is still in its infancy and will continue to evolve.
Also, as an executive in the mining industry, I was pleased to see the example of Gold Corp used as an example of cutting edge innovation through web-based collaboration. Mining is typically seen as a knowledge economy Neanderthal, the quintessential "old economy" industry. But people in the business know better. It's extremely knowledge centric.
But when it comes to sharing knowledge to gain competitive advantage, the mining business is no different than the rest of the business world, where most would rather take their IP to the grave than "collaborate" with a competitor. But as Wikinomics points out, some companies are realizing that there's opportunity where others fear to tread.
Brief story. A few years ago when Knexa had offices in Vancouver's trendy Yaletown area, we shared about 10,000 square feet of cool brick and beam space with a bunch of other startups. One little company down the hall was named Ludicorp. They were not into suits and always seemed to work into the wee hours. One day I asked one of the fellows what they do. He said they had a web site called Flickr. They were shortly thereafter bought by Yahoo and are one of the sites reviewed in Wikinomics. |
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Publishers Weekly (MSL quote), USA
<2007-10-27 00:00>
The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean for business and technology. Wikipedia, the online encyclopedia written, compiled, edited and re-edited by "ordinary people" is the most ubiquitous example, and its history makes remarkable reading. But also considered are lesser-known success stories of global collaboration that star Procter & Gamble, BMW, Lego and a host of software and niche companies. Problems arise when the authors indulge an outsized sense of scope-"this may be the birth of a new era, perhaps even a golden one, on par with the Italian renaissance, or the rise of Athenian democracy"-while acknowledging only reluctantly the caveats of weighty sources like Microsoft's Bill Gates. Methods for exploiting the power of collaborative production are outlined throughout, an alluring compendium of ways to throw open previously guarded intellectual property and to invite in previously unavailable ideas that hide within the populace at large. This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities; as such, it makes a fine next-step companion piece to James Surowiecki's 2004 bestseller The Wisdom of Crowds. |
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A. G. Lafley, CEO, Procter & Gamble (MSL quote), USA
<2007-10-27 00:00>
No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Wikinomics reveals the next historic step - the art and science of mass collaboration where companies open up to the world. It is an important book. |
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Eric Schmidt, CEO Google (MSL quote), USA
<2007-10-27 00:00>
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. |
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Warren Bennis, author of On Becoming a Leader (MSL quote), USA
<2007-10-27 00:00>
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. |
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Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide, USA
<2007-10-27 00:00>
Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control. |
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Noel Tichy, professor, University of Michigan and author of Cycle of Leadership, USA
<2007-10-27 00:00>
Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed.
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Klaus Schwab, founder and executive chairman, World Economic Forum, USA
<2007-10-27 00:00>
A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging ‘creative commons’ can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy.
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John Chambers, president and CEO Cisco Systems (MSL quote), USA
<2007-10-27 00:00>
Wikinomics captures and explains the essential nature of the next generation of the Internet - how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book.
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1 2 | Total 2 pages 12 items |
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