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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (精装)
by Stephen Denning
| Category:
Business communication, Presentation skills, Speaking skills, Leadership |
| Market price: ¥ 278.00
MSL price:
¥ 258.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Expertly revealing how stories are an irreplaceable part of the leadership toolkit, Stephen Denning's book is an excellent guide to business storytelling. |
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AllReviews |
1 Total 1 pages 7 items |
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Tom Kelley, author, The Art of Innovation (MSL quote), USA
<2007-11-05 00:00>
Denning has provided us with a handy field guide to the narrative craft, giving us the details on how to deliver the right story at the right time. Read this useful book - and then tell your friends about it! |
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Larry Prusak, coauthor, What's the Big Idea and Working Knowledge , USA
<2007-11-05 00:00>
This book, Steve Denning's magnum opus on storytelling, is a great achievement - PowerPoint presentations. The book is creative, eclectic, passionate, and useful - a rare and winning combination for a business book. |
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Chicago Tribune (On Squirrel Inc., MSL quote), USA
<2007-11-05 00:00>
Great communicators often use stories to make their point. Why? Facts and figures can overwhelm and leave the human element out of the situation. Squirrel Inc... finds acorns of truth along its path. These acorns are the seven forms of organizational storytelling. |
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Donald Mitchell (MSL quote), USA
<2007-11-05 00:00>
Let me tell you a story.
I read and review books about leadership in hopes that people will find the books that will help them do the right thing.
Usually, I don't succeed in finding good resources as often as I succeed in finding resources that don't add anything to what Peter Drucker first said 50 or 60 years ago.
I recently heard Steve Denning tell a 15 minute story about how he used one brief anecdote to develop the support he needed to help transform the World Bank from a lagging lender to poor countries into a premier source of knowledge management. I was transfixed by that story and immediately ordered this book in which that story appears.
In The Leader's Guide to Storytelling, I learned that we often go into hypnotic trances when we hear such a story. I must admit that I did.
In fact, I didn't even understand why the story worked at the World Bank until I read the book. Here's what happened. Steve Denning had been given an opportunity to speak on behalf of knowledge management for 10 minutes in front of some of the World Bank's senior executives. What can you do in 10 minutes? You can tell an arresting story that stimulates the hearers to fill in their own solutions that advance your agenda. And that's what Steve Denning did. Two leaders turned that anecdote into their idea of what the World Bank should do in knowledge management. The rest is history.
While the story could have been built up into hours of interesting details, I found that the "minimal" version affected me much like Lincoln's Gettysburg address does. I felt the story throughout my body. I lived that moment with Steve Denning. And I understood both his point about story telling and about why brevity works better in business.
The strength of this book comes in Steve Denning's experience in changing major agendas in large organizations. Although the book's title says the book is about storytelling, The Leader's Guide to Storytelling is actually about a new style of collaborative management that goes beyond the familiar boundaries of theories X, Y and Z. The notion is to invite a collaboration to achieve more worthwhile directions as the main focus of an organization.
While other authors, such as Senge, Hamel and Christensen, argue for innovation to hide in the wings until it is ready to take center stage, Steve Denning persuasively argues that innovation can take the stage before it has fulfilled its potential... and accomplish more as a result.
Everyone who reads this book will admire the moral legitimacy of that position. It's the viewpoint of a winner, rather than someone who is afraid to take on the toughest challenges.
I intend to recommend that my university begin offering a course based on this book for all of its business and NGO graduate students.
While most books about storytelling are strong on the storytelling subject (such as Annette Simmons' The Story Factor), The Leader's Guide to Storytelling puts stories into an organizational context in ways that only an organizational master can do. Most leadership books are written by professors and consultants, and the work shows that they haven't done much leading. The Leader's Guide to Storytelling is leading as described by a leader who did it from a weak position... the most important perspective in any organization. Those who are close to the problems and opportunities always see both well. How do they engage the rest of the organization? Steve Denning has the answers in his detailed chapters on what stories to tell, how to tell those stories and his thoughts on what leaders should do. |
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Rolf Dobelli (MSL quote) , Switzerland
<2007-11-05 00:00>
Stephen Denning has written a carefully reasoned, thought-provoking study of the use of storytelling as a powerful tool for leadership and innovation. He challenges traditional business approaches to management and persuasion, such as relying on analytic thinking, and facts and figures to convince an audience. Instead, Denning says, you can use well-scripted, well-constructed stories to achieve all your leadership goals, both inside and outside of your company. He carefully explains how to tell purposeful stories, and he even provides useful templates at the end of each chapter. The book is much too in-depth to be a handy "how to" manual; in fact, it is more of an enjoyable intellectual exercise because Denning weaves practical instruction within pages of theory. We recommend this book to leaders who want to extend their persuasive powers by learning to tell purposeful, impassioned stories. |
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William A. Moffett (MSL quote), USA
<2007-11-05 00:00>
Denning's works just keep on getting better. This book is a stand-alone although being familiar with his previous discussion of narrative might be helpful. Easy to read, "The Leader's Guide to Storytelling" is also a wealth of reference material for those interested in really delving into the power of storytelling and applying it in practical fashion. For those interested in enhancing their skills in writing case studies, this is a marvelous book. |
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Knowledge Management (MSL quote), USA
<2007-11-05 02:00>
Leaders and managers - even employees - involved in any serious organizational change would benefit from reading Squirrel Inc. It encapsulates both the why and the how of seven types of organizational storytelling, briefly, using the narrative as the carrying medium. |
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1 Total 1 pages 7 items |
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