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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) (精装)
by Thomas T. Nagle, John Hogan
| Category:
Pricing, Product management, Marketing, Sales management |
| Market price: ¥ 725.00
MSL price:
¥ 618.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
One of those rare business books which is both academically sound and extremely practical, this book is the best pricing book hands down. |
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AllReviews |
  1 2 Total 2 pages 12 items |
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A reader (MSL quote), USA
<2007-11-26 00:00>
I was recently ask to take the lead in reevaluating our pricing strategy and as a result, was given a copy of this book to read. It was a revelation - as I read through it, time after time, I was able to relate many of the common pricing mistakes described back to our organization. Then I came to the chapter on competition and I was floored. In the first two pages where Nagle describes his experience with a "large building products manufacturer", he nailed our industry, and the direction we were taking, on the head. I was so taken by the passage, when we finally had our pricing meeting a few weeks later, I read it to the team word for word to set the tone for the meeting and to make it abundantly clear to all that we had to change our ways. |
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David J. Gion (MSL quote), USA
<2007-11-26 00:00>
We have the challenge of taking new products and services to the marketplace and really were looking form some guidance on a place to start. The area we are working in is really developing a new market as well. So we were wondering "What Price do we place on these product and services?"
We could not afford the experts on pricing (aka Strategic Pricing Group now part of The Monitor Group). And were looking for a place to start. All research including reviews from Amazon pointed us to start with this book. To myself and our endeavor, it the first 3 weeks of owning the book, I have read several chapters multiple times and the foundation framework on pricing is shares has already proven to be worth many times the price of the book.
On top of it, it is easy to read. Thanks to the people who took the time to make this book. |
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1 2 Total 2 pages 12 items |
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