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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (精装)
by Rafi Mohammed
| Category:
Pricing, Product management, Marketing, Sales management |
| Market price: ¥ 278.00
MSL price:
¥ 238.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Concise, enjoyable read that provides a framework in developing pricing opportunity strategy, "what is clear from this book is that you need to know what your customers value" (NYT). |
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AllReviews |
1 Total 1 pages 10 items |
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Alfred E. Kahn, Robert Julius Thorne Professor of Political Economy, Emeritus, at Cornell University, USA
<2007-11-26 00:00>
A lighthearted, anecdotal, but theoretically sophisticated primer on pricing, highly personal and readable, with abundant illustrations. |
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Irving Azoff, CEO, Frontline Management (MSL quote), USA
<2007-11-26 00:00>
Rafi Mohammed provides a win-win pricing solution for both businesses and consumers. The pricing strategies that he advocates help companies rightfully profit from their entrepreneurial activities and, just as important, benefit customers by offering a variety of purchasing options. The Art of Pricing is a “must read” for every manager; it will help you better serve your customers as well as make you more money. |
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Robert G. Cross, chairman and CEO of Revenue Analytics and author of Revenue Management, USA
<2007-11-26 00:00>
In a thoroughly engaging manner, Rafi Mohammed describes how relatively simple changes in price can unleash tremendous profit potential in virtually any company. This book is richly illustrated with stories that show how pricing is as much disciplined science as art, and that the masters of this discipline can reap profit while delighting consumers. Rafi Mohammed is the ‘da Vinci’ of pricing! |
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Robert G. Cross, chairman and CEO of Revenue Analytics and author of Revenue Management, USA
<2007-11-26 00:00>
In a thoroughly engaging manner, Rafi Mohammed describes how relatively simple changes in price can unleash tremendous profit potential in virtually any company. This book is richly illustrated with stories that show how pricing is as much disciplined science as art, and that the masters of this discipline can reap profit while delighting consumers. Rafi Mohammed is the ‘da Vinci’ of pricing! |
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Heather J. Myers, senior vice president, Strategic Planning and Business Development, Scholastic, USA
<2007-11-26 00:00>
Companies big and small struggle to appropriately price products and services. Rafi Mohammed provides a road map for relatively uncharted territory. With an engaging style and numerous real-life examples, Rafi makes a tough subject accessible. |
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Forbes.com (MSL quote), USA
<2007-11-26 00:00>
Mohammed gets beyond what a product costs. He finds psychological and macroeconomic rules to help readers set prices effectively. |
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Matthew Forbes (MSL quote), USA
<2007-11-26 00:00>
The suggestions about add-ons, segmenting your buyers and really trying to assess the value of your product when you price it were helpful. The problem of "goodwill" opened my eyes as I think this isn't an uncommon way that profits are bled from businesses. After reading this book, I'm really thinking more and more about getting to know my customers in terms of (1) what they want and (2) precisely how much they value my product. This is a great first step to obtaining optimal pricing. This book gets you thinking and can stir your creativity about how to better price your good/service. |
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Jennifer Claridge (MSL quote), USA
<2007-11-26 00:00>
When I picked up this book, I thought it would be an academic tome. I was surprised to find that while pricing is a challenging topic, this book really demystified the process and actually made it (a) simple to understand and (b) actually outlined the principles to take action and implement changes that can impact my company.
I must be honest and state that pricing was not something that has been in my consideration set. My company does not interface with consumers, our distributors do. I never thought we had the ability to change our pricing structure; however, upon reading Dr. Mohammed's book, I have already pushed through a change in our pricing structure that could potentially increase our profit by 28% by implementing a 2% increase in pricing to our distributors. Dramatic and effective, it has been embraced by our distributors because they feel we will put more energy into the brand and increase marketing to take advantage of the opportunity. The distributors are right and we are now planning on increasing our marketing budget due to the new energy this pricing initiative has injected into the company. |
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S. Winter (MSL quote), USA
<2007-11-26 00:00>
If you're interested in stirring and expanding your thinking about pricing and how to go about applying it to your own situation/business, this is a pretty good book. Aside from being an easy and fluid read, it helps to shake up the all-too-common perspective known as the cost basis of pricing (if I paid X, then I'll just double it and charge 2X) that, as the author states, leaves a lot of other opportunities (and potentially amazing amounts of dollars) still on the table. His illustrations are good, and though he makes it sound simple, when you turn around and look at what you've learned in the process, you realize that you're probably light years ahead of others who have never considered these apparently simple ideas. Good job, Rafi. |
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Craig Henderson (MSL quote), USA
<2007-11-26 00:00>
Rafi's treatment of the subject of pricing was just what I needed to open my eyes to a whole new set of strategies for increasing profits. As a former Corporate Engineer and Manager turned entrepreneur, I needed a more thorough understanding of pricing and found exactly what I was looking for in The Art of Pricing. I appreciated the easy to read and entertaining writing style along with the many examples presented in the book. Books that make it easy for me to remember new concepts also make it easier for me to quickly apply those concepts in real world situations. I will be honing my new pricing skills for years to come. The Art of Pricing has become one of my favorite books to recommend to others. |
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1 Total 1 pages 10 items |
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