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Rule #1: The Simple Strategy for Successful Investing--in Only 15 Minutes a Week! [ABRIDGED] [AUDIOBOOK] (Audio CD) (Audio CD)
by Phil Town
| Category:
Introduction to investing, Value investing, Investment guide, Personal finance |
| Market price: ¥ 298.00
MSL price:
¥ 258.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
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MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Practical, instructive, thoroughly useful, this book takes you from a scared and ignorant novice to an unintimidated and educated novice, encouraging you to do your own work and showing you how to get started. |
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AllReviews |
1 2   | Total 2 pages 14 items |
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James J. Cramer, host of CNBC’s “Mad Money” and Markets Commentator, thestreet.com, USA
<2007-11-26 00:00>
A really smart, homework-driven read that tells you precisely how to do it. Rule #1 may be the clearest and best book out there to get you on the path to riches. This one’s special! |
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Publishers Weekly (MSL quote), USA
<2007-11-26 00:00>
Town's investment guide is manna from heaven… engaging and accessible… Town’s ability to break down that philosophy into a detailed, step-by-step program that can be understood by any reader with basic math skills is unique… will leave readers feeling empowered and ready to manage their money themselves. |
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Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund, and regular contributor to Fox News, USA
<2007-11-26 00:00>
Rule #1’s common-sense, pragmatic approach is money in the bank. This step-by-step guide is methodically researched and terrifically accessible… Can you really beat the mutual fund mangers and so-called experts at their own game? Hell yes! |
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Elizabeth MacDonald, Senior Editor at Forbes Magazine; regular, “Forbes on Fox”, USA
<2007-11-26 00:00>
A refreshing departure from those boring investing books… If you're tired of being shut out of how exactly the rich guys on Wall Street make money, this important book will teach you how to run with the bulls. It's priceless. |
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Charles Bradley (MSL quote), USA
<2007-11-26 00:00>
The really brief summary of this book: Buy low; sell high.
In some ways, this is a typical "how to get rich, quick" book. In other ways it is unusual.
It reads like a huckster's infomercial, but I found no request to send money. Town does offer seminars that seem to cover the same material as the book (at a much higher price) and the seminars seem to include a pitch for some software tools sold by a third party while the same capability is available for free but in a less convenient form. The book even suggests using the free tools until you think the extra convenience is worth the extra expense. The book does not promote the seminars.
The cover claims the method is simple but it is far from simple, especially for the audience it seems to be written for. It explains how to open a brokerage account, and defines such common terms as earnings per share and price earnings ratio. The method is a combination of fundamentals investing, value investing, and market timing through technical analysis of trading volumes, although Town insists on denying it.
Here is a Town's less brief summary of the method. Find a wonderful business. Know what it's worth as a business. Buy it at 50% off. Repeat until very rich.
Here is my summary. Pick an industry you understand based on your job or hobbies, your skills, and the places you make or spend money. In that industry, identify firms that are hard to compete against because of, for example, favorite brands, patents, pricing power. Look at the numbers: return on investment capital, sales growth rate, earnings per share growth rate, equity growth rate, and free cash flow growth rate. All must be over 10% for the last ten years, last five years, and last year. Eliminate those that do not have a great CEO, one that works
for the benefit of the owners. Project the numbers ten years into the future to predict the stock price then. Calculate what the stock price should be now to give you a 15% per year profit.
If the actual price is less than half that, then you want to buy that stock. Select the time to buy and the time to sell using three different technical analysis computer tools, free or purchased. If the stock goes up enough in price, so you would not get 15% from then, then sell it.
Town notes with approval moving in and out of the same stock 11 times in two years. Keep a list of stocks that pass all the tests except the 50% discount. Spend 15 minutes per week checking to see if any have become cheap enough, or if any of your holdings have become pricey enough that they should be sold.
The title is the only place that claims 15 minutes per week is all that it takes. The initial screening time is not estimated in the book, but I estimate it might take many hours per week for many months. The 15 minutes estimate for maintenance might be right if there are any stocks on your list of stocks to buy if the price comes down enough. The list might be empty most of the time and then you are back to the initial screening, which does take a lot of time.
Town offers some solid advice. Get out of debt. You will not get rich making 15% in the stock market and paying 18% on a credit card. Try this system on paper for a few months to a few years, before using real money. With real money, start small. Use one of the low cost on-line brokers.
For those that want to be active traders, rule number one is good advice: The first step to make money is to avoid losing money. Be willing to sell.
Town does some cherry picking to attempt to discredit index funds.
This book is not a recipe for going broke. It is not how I want to spend my time, but it might be how you want to spend your time. The biggest weakness seems to be doing the initial screening.
I fear your list of candidate stocks might be empty most of the time. Perhaps some other reviewer or a reader has access to an appropriate data base and can search out the stocks that qualified at any time in the past. The list might show ABC Co in 1971, DEF Co in 79, GHI in 85, XYZ in 2007.
Then we could see how those few firms did later. Stock fund research departments do that kind of search all the time, and they are willing to accept much less than 15%. |
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J. Craft (MSL quote), USA
<2007-11-26 00:00>
If you are a beginning investor, or if you have spent the past 20 years investing, phil town's book is for you. it shows you the easy way to make sure you don't lose money in the stock market, by carefully researching stocks that onw would like to buy.
Another tool for investment that i suggest in investools, phil town himself uses this. this program combines all the steps necessary to find a good stock contained in the book. i myself am a avid user of investools and in the past 3 months have seen a gain of over 50% on my principal investment.
Trust phil town, in 5 years, he took $1,000 and turned it into $1,000,000 using this strategy.
For more information about investools, go to investools.com |
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MJ Wilkes (MSL quote), USA
<2007-11-26 00:00>
I am the world's foremost dummy when it comes to anything related to finances. I couldn't balance my checkbook until the invention of Quicken, and I couldn't even conceive of investing in the stock market until the invention of this book. The risks (and my ignorance) seemed way too great.
Thank you, Mr. Town, for writing a book that demystifies the stock market and that gives math challenged people like me a shot at making a profit. My mutual funds are getting me nowhere fast. This book makes me feel like I can do something good for myself and my family and maybe have a little fun in the process. |
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Ari Lewski (MSL quote), Australia
<2007-11-26 00:00>
As a young adult trying to get a good grasp on the investment world I have made a point of reading as many good investment books as possible in order to gradually acquire as much knowledge as I can in order to have the confidence in my own ability to invest my hard earned funds into the stock market.
I have learnt a lot from many of the previous books I have read, but Phil Town's Rule #1 is the first that has actually given me enough confidence to now go out and invest on my own accord. Phil has a sound investment strategy which he has articulated to his readers in a very understandable way.
What I also love about this book, compared to most others, is the way Phil teaches you how to analyse companies and their relevant financial figures, including how to use these financials to make sound valuations.
A lot of investment books talk about buying company's that are undervalued... this is the first I have read which shows you how to actually do it. |
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Hitone (MSL quote), USA
<2007-11-26 00:00>
I work in the Business Department of a library andI have always been interested in the stock market but never knew how to evaluate stocks. I have read a number of different books on investing and always came away more confused than when I had started. One morning I found this book and it caught my interest. I read the book and was fascinated because I could understand it and know that I could definatly apply it. Phil Town makes the complex material easy... I can certainly appreciate that!!! I have always said that I want to control my money and not pay for some fund managers 30 foot yacht!! I finally know that with research and time I will retire early. I am currently 30, and eligble for full retirement at 51 (with 30 years of service) - we pay into Ohio Public Employers Retirement System - not Social Security.... Now, more than ever this seems like a great possiblity!!!!
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Jeff (MSL quote), USA
<2007-11-26 00:00>
I read this quickly because I understood most everything the first time through (not my usual experience with an investment book). The concepts are simple but profound and match up to other things I've read by big-time investors who have done above average over long periods of time (Buffet and Lynch).
I'm looking for a system that can get me retired in about 10 or 15 years and I'm bascially starting with nothing (thanks to the internet bust and my get-rich-quick currency trading). This is the most practical system I've read about so far.
I've used stock analysis software before and it is pretty easy once you do it a time or two. I don't think the research part of this system is going to be too hard or time consuming. There are a lot of great companies/stocks out there - it is just a matter of buying them "when they are on sale," as the author says. |
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1 2 | Total 2 pages 14 items |
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