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Startup: A Silicon Valley Adventure (平装)
by Jerry Kaplan
| Category:
Entrepreneurship, Innovation, Business success, Technology, New economy |
| Market price: ¥ 168.00
MSL price:
¥ 148.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
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AllReviews |
1 Total 1 pages 5 items |
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Amazon.com (MSL quote), USA
<2008-02-27 00:00>
The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!
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Publishers Weekly (MSL quote), USA
<2008-02-27 00:00>
Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.
Copyright 1996 Reed Business Information, Inc.
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Library Journal (MSL quote), USA
<2008-02-27 00:00>
Kaplan, a well-known figure in the computer industry, dreamed of creating a new kind of computer. Startup, based on a diary he kept, tells how in 1987 he gathered a team of engineers, software designers, and investors; developed a hand-held computer; and ended six years later selling his GO Corporation to AT&T. This entertaining story is the first insider's account of the cutthroat competitive soap opera known as the computer business. A glossary explains acronyms and technical terms that are used throughout the book. Kaplan is starting a new company devoted to reinventing online shopping. Business, academic, and public libraries should consider.?Susan Awe, Jefferson Cty. P.L. System, Arvada, Col.
Copyright 1995 Reed Business Information, Inc. |
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Booklist (MSL quote), USA
<2008-02-27 00:00>
Remember "Newton," the Edsel of the computer industry? It was Apple's pen computer that flopped in the marketplace, but that visible failure wasn't the only attempt to revolutionize personal computers. Kaplan strove for seven years to beat Apple with a competing contraption he marketed as "Penpoint." Though he didn't succeed either in the shark-infested waters of bright ideas, gambling venture (or vulture) capitalists, and jealous rivals, like Microsoft, he has survived with this lively account of his roller-coaster fortunes. With a doctorate in AI and practical business smarts gained at Lotus, Kaplan felt ready in 1987 to embark on every cyber-whiz's dream, forming his own company. He finagles his various personnel, financing, and business contacts in a cycle of building exhilaration and abrupt deflation that levels into a coherent, honestly examined picture of the collision between ambition and reality, that essence of capitalism Schumpeter defined as "creative destruction." An acutely perceptive testimonial that should leap off the business display shelf. Gilbert Taylor |
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Midwest Book (MSL quote), USA
<2008-02-27 00:00>
Jerry Kaplan's goal was to create a new kind of computer: his experiences in Silicon Valley and his story of the rise and fall of an innovative start-up corporation makes for an intriguing business book which charts the underlying politics and influences of the computer industry as a whole. |
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1 Total 1 pages 5 items |
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