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Persuasion: The Art of Getting What You Want (平装)
 by Dave Lakhani


Category: Persuasion, Selling skills, Communication, Art of influence
Market price: ¥ 258.00  MSL price: ¥ 228.00   [ Shop incentives ]
Stock: Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ]    
MSL rating:  
   
 Good for Gifts
MSL Pointer Review: The use of persuasive story telling is excellent as is the study on changing beliefs! This book is for any human being who has a curiosity about how they and how other persuade and get persuaded.
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  AllReviews   
  • Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires , USA   <2008-04-10 00:00>

    Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.
  • Jay Conrad Levinson, USA   <2008-04-10 00:00>

    Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!
  • Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, USA   <2008-04-10 00:00>

    Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.
  • Blaine Parker, author of Million-Dollar Mortgage Radio , USA   <2008-04-10 00:00>

    Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.
  • John Klymshyn, author of Move the Sale Forward , USA   <2008-04-10 00:00>

    Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.
  • Donald (MSL quote), USA   <2008-04-10 00:00>

    As a physician I see the result of years of trial and error with people trying to get somewhere in their lives by doing the same thing.

    Dave Lakahni's book is about common sense and teaches the skills that people need to communicate both verbally and physically. It shows a wonderful understanding of an art that is logical and usable.

    Everyone who has barriers should read this book!
  • Darren Teale (MSL quote), USA   <2008-04-10 00:00>

    Many people training sales staff and the managers that over look their work, all too often use manipulation as the largest part of the training programs. Then chastise the members of sales teams that don't perform. This book points out the dangers of manipulation and the buyer's remorse that goes with it and lack of repeat business that goes with it.

    This book is a must for all sales managers and anyone serious about repeat and relationship sales.

    Dave's book all so points out how poor communication skills can lead to the dangers of manipulation and poor sales.
  • Craig Perrine (MSL quote), USA   <2008-04-10 00:00>

    If you've found books on persuasion to be stuffy, overly academic, or just plain hard to use in the real world you'll love this new book by Dave Lakhani.

    I think the difference comes from his real world background in business and life long fascination with persuasion. His work doesn't read like a textbook full of theory... it's a hands on guide filled with practical step by step nuggets you can use immediately.

    Frankly, if you're in business or responsible for getting things done at your job working with people, I highly recommend this book. You'll be armed with knowledge that will give you an incredible edge over those you deal with because you'll understand what makes them tick.

    Upon reading David's persuasion techniques, I immediately used them to re-write a promotion and sent out two versions to my subscribers. The one with David's techniques outpulled the other by 142% and the feedback I got was nothing short of astounding. My subscribers felt I was 'really talking to them' and they took action on my offer in droves. It was truly like being able to 'step in inside their heads' and write a much more persuasive promotion. This material has taken what we've been doing that is working very well and kicked our results into high gear.

    It's also refreshing to realize that as a parent I have this material to be very helpful in dealing with my three boys. Get this book and I think you'll be amazed at how it changes your relationships and interactions with others for the better by putting you in control more often than not... just use what you learn for ethical purposes. This stuff is powerful.
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