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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (平装)
by Dan Roam
| Category:
Influencing skills, Presentation, Communication |
| Market price: ¥ 250.00
MSL price:
¥ 208.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
A wonderful instructional manual that teaches you the power of visual thinking in four lessons - introduction to visual thinking, discovering ideas, developing ideas, and selling ideas.
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AllReviews |
1 Total 1 pages 6 items |
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Publisher’s Weekly, USA
<2008-07-25 00:00>
The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a “watershed moment”: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with “tools and rules” to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the “SQVID”- a clumsy acronym for a “full brain visual work out” designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. |
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Daniel H. Pink, author of A Whole New Mind, USA
<2008-07-25 00:00>
As painful as it is for any writer to admit, a picture "is" sometimes worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking. |
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Dan Heath, author of Made to Stick, USA
<2008-07-25 00:00>
Inspiring! It teaches you a new way of thinking in a few hours - what more could you ask from a book? |
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Temple Grandin, author of Thinking in Pictures, USA
<2008-07-25 00:00>
This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways. |
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Bill Yenne, author of Guinness: The 250 Year Quest for the Perfect Pint, USA
<2008-07-25 00:00>
Simplicity. This is Dan Roam's message in The Back Of The Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings - executed while the audience watches - communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that “We don't show an insight-inspiring picture because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.” And that is communication that works. |
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Guest reviewer, USA
<2008-07-25 00:00>
If you have ever scribbled on the back of a napkin or for that matter any piece of paper while explaining something to a cohort, this book might help you. Mr. Roam's main premise is that pictures on the back of a napkin are a most effective way to solve problems and sell ideas. He takes you through his process in this quick read and convincing book.
His suggestion to solve business problems with simple drawings could raise a few doubts. Drawings are not business solutions is the common wisdom. Conventional tools such as spreadsheets, deep mathematical analysis are the norm. The book more than adequately addresses the doubts and other questions about drawing pictures to accomplish business objectives.
He resolves denials like "I can't draw or I don't carry napkins in my pocket ". This is accomplished by demonstrating how we all have the ability to draw within the system he has developed. He first drew a successful proposal on the back of a napkin while eating breakfast on a train in England. In the book we are taught by leading us through the development of the complete solving/selling process.
The book is written in an easy to read conversational style and is laced with the type of drawings he proposes that are most useful in attacking the most intractable of problems. While reading the book one finds themselves thinking things like "I can do that" or "I need to remember the steps in the process so I can do them whenever I have a problem and a napkin."
We are introduced to a group of problems that have been solved using the system. In those solutions the drawings were not only on napkins but white boards or just sheets of paper. The reader begins to understand that the system is a cleverly developed method to cause one to think not only outside the box but with pictures rather than words.
He also takes care in pointing out that timing and following a sequence of steps is most important. Pictures are often said to be worth a thousand words. He gives examples that explain when one is selling the idea one has to be sure the audience is led to the conclusions that the team found while developing the solution. Just flashing a picture and saying "this is the solution" is not usually the most effective way to convince those you are trying to convince. The book takes us from puzzle (the problem) to plan (the selling of the solution) in simple and easy to follow steps.
In these days we are constantly faced with solving complex problems. The Back of the Napkin presents a thought process and method that can help solve those problems. Using the method will help sell the solution. It becomes an arsenal one wants in his tool kit. When you couple that arsenal with an enjoyable read there is little to lose and much to gain. Now where are those napkins? |
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1 Total 1 pages 6 items |
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