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Nudge: Improving Decisions About Health, Wealth, and Happiness (平装)
by Richard H. Thaler, Cass R. Sunstein
| Category:
Decision-making, Influencing skills, Psychology, Nonfiction |
| Market price: ¥ 260.00
MSL price:
¥ 228.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
The authors argue that whether we want to or not, we architect choices all the time. Highly recommended as an interesting read. |
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AllReviews |
1 Total 1 pages 7 items |
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Steven Levitt, co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, USA
<2008-09-09 00:00>
I love this book. It is one of the few books I''ve read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren''t supposed to be able to write this well.
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David Leonhardt, The New York Times Magazine , USA
<2008-09-09 00:00>
A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions. |
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Roger Lowenstein, author of When Genius Failed, USA
<2008-09-09 00:00>
Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be - and yet it is truly both. |
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Daniel Kahneman, Princeton University, Nobel Laureate in Economics, USA
<2008-09-09 00:00>
How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place. |
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Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness, USA
<2008-09-09 00:00>
In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation''s best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you - it will knock you off your feet. |
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Don Norman, Northwestern University, Author of The Design of Everyday Things, USA
<2008-09-09 00:00>
This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done. |
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Barbara Kiviat, Time, USA
<2008-09-09 00:00>
Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas-like energy consumption-where conformity is irrelevant. Thaler has documented the ways people act illogically. |
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1 Total 1 pages 7 items |
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