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The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage (精装)
 by Anil K. Gupta, Vijay Govindarajan, Haiyan Wang


Category: Globalization, Competition, Strategy, Management, Business
Market price: ¥ 330.00  MSL price: ¥ 288.00   [ Shop incentives ]
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MSL Pointer Review: A strategic overview on how to establish global presence, then achieve and sustain a competitive advantage. A must read for CEOs.
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  • Didier Pineau-Valencienne, président d' honneur, Schneider S.A. , France   <2008-11-06 00:00>

    The Quest for Global Dominance comes at the appropriate time. The end of the twentieth century, because of the combined forces of technological and cultural changes, has brought a revolution in the way we work and develop our activities. Today what we lack most is 'time,' yesterday it was money.

    But we are only at the beginning of change, and in the years to come the breakthroughs in our habits will be much more important than what we have lived recently. The magnitude of the changes to come will also modify our society, bringing major cultural modifications.

    'Rising up to the global challenge' is a thorough study of these changes, an analysis of the old and new economies, of the links which exist at all levels of our not so 'brave new world.' Much more, it brings a prospective view of what is going to happen, how it is going to happen, and how we should adapt ourselves in order to succeed in our increasingly global world.

    Today, as you will see in this complete, precise, and factual study of our world economy and its participants, we have no option; every strategy from the biggest to the smallest corporations cannot avoid the 'global' option because there is a growing interdependence among markets, among countries, among people, as reflected in increasing flows of goods and services, capital and know-how.

    The Quest for Global Dominance treats for the first time-in the most complete way-all the aspects of what we have to think about and the dynamics which prevail. It is no doubt a book of reference that anyone involved in the new game should have and keep near by. From the student to the CEO, they will find most of the answers to the questions they have in mind on those subjects. It is no doubt targeted to managers worldwide who are entrepreneurs and want to expand their companies' global presence through new competitive differentiation. It is a leading-edge thoughtful work that will help entrepreneurs, students, politicians, and, in brief, all decision makers.

    Many thanks to Vijay Govindarajan and Anil Gupta for their remarkable input in this analysis of the increasingly complex world in which we live.

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