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Driving Innovation: Intellectual Property Strategies for a Dynamic World (平装)
by Michael A. Gollin
| Market price: ¥ 300.00
MSL price:
¥ 248.00
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MSL rating:
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AllReviews |
1 Total 1 pages 6 items |
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Honorable Birch Bayh(MSL quoted), USA
<2008-11-24 00:00>
Those of us who care about innovation know that we need to keep an eye on the big picture, including international and national intellectual property laws and public funding, while also working to support the individual creative and entrepreneurial acts that, together, lead to the benefits of innovation. I am pleased to introduce you to this book because it will help you do both. |
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Jon R. Cavicchi(MSL quoted), USA
<2008-11-24 00:00>
Gollin elegantly crafts knowledge once held only in the minds of international patent lawyers, intellectual property professionals, and hard to access seminar materials. This ground breaking work meets the need for a focused treatise on strategic decision making not taught in law and business schools but which lawyers and business people use to make global decisions about effective management of intellectual property rights. The book is not only presented in an accessible way that maximizes value to students, academics and professionals in many disciplines but also includes concepts that are sure to inform seasoned intellectual property professionals. |
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Stephen C. Glazier(MSL quoted), USA
<2008-11-25 00:00>
This book is destined to be a classic in the field. The author builds on the lessons of practical experience, using a clear and engaging writing style to present useful strategies in a fresh way. |
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Stanley Kowalski(MSL quoted), USA
<2008-11-25 00:00>
Like the air we breathe, intellectual property invisibly surrounds and sustains us ... the largely unseen driver of innovation. This remarkable book details the interconnectedness of intellectual property and innovation, how properly managed intellectual property can be the engine of innovation, from research &
development, to invention, to product development to commercialization. This is explored within the context of the strategic management of intellectual property throughout the innovation cycle. The topics covered will be of interest to a wide audience of professionals: business people, economists, managers, government officials, scientists, and yes lawyers. |
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Leo Jennings(MSL quoted), USA
<2008-11-25 00:00>
This work is timely and has a global reach. Perspectives from science, technology, the arts, history, business, investment, law, and public policy are acknowledged and integrated in a framework of vibrant strategies relevant to all these stakeholders. This approach has proven effective in graduate education, and readers from all backgrounds will pick up new insights and tools to help them shape the future. |
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Richard Wilder(MSL quoted), USA
<2008-11-25 00:00>
Gollin has done a remarkable job of pulling together a number of disparate threads of thought about the role of intellectual property in innovation. He places his discussion, both figuratively and in the actual construction of his book, between the arguments for and against intellectual property and a discussion about intellectual property and freedom. As to the arguments for and against intellectual property, he wisely states that we need not resolve the tense debate about whether intellectual property is inherently good or bad or even an end in itself. Rather, that the IP system should be seen as a "means to balance public access and private exclusivity." In the end he revisits this theme and sees the balance as being properly struck "between the freedom of an IP owner to exclude others, and the freedom of others to access the IP-protected innovation." Fortunately, Gollin does not leave at that. The largest part of the book is devoted to exploring the practical ways in which tensions can be resolved; how the freedoms he identifies can be respected. In his view, as in mine, it is about recognition of the role and limits of IP and securing IP rights and managing them to help organizations achieve their goals. It is this view of IP as a means and not an end of itself that is Gollin's simple, but powerful, insight. |
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1 Total 1 pages 6 items |
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