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A Whole New Mind : Why Right-Brainers Will Rule the Future (平装)
 by Daniel H. Pink


Category: Creativity, Innovation, Social trends, Non-fiction
Market price: ¥ 168.00  MSL price: ¥ 158.00   [ Shop incentives ]
Stock: Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ]    
MSL rating:  
   
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MSL Pointer Review: Claiming that the future belongs to those right-brain- directed people, this book is a perfect handbook for tech sector innovation.
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  AllReviews   
  • P. Pollack (MSL quote) , USA   <2006-12-28 00:00>

    Schools emphasis what we call left-brain thinking - linear, logical and hierarchical, but it also de-emphasizes right-brain skills - recognizing relationships, seeing the big picture and synthesizing data into a coherent story. Daniel Pink argues that right-brain skill sets will be more and more in demand in the work place in the 21st century as left-brain skills are performed by computers or low-cost workers in Asia and elsewhere. Pink has taken his own medicine. He develops his thesis through a series of stories and even presents exercises for people to increase their right-brain skills. This book is a quick, easy read, but it will give both sides of your brain lots to think about for years to come.
  • R. Shaw (MSL quote), New Zealand   <2006-12-28 00:00>

    In a sense, Pink is the Malcolm Gladwell of the brain. He has synthesized a lot of stuff into one place. Fortunately Whole New Mind, unlike Blink, only misses the point in some areas while getting most of it right. His treatment of design is a little 'breathless' and I would recommend reading Virginia Postrel's Substance of Style for a more hard edged treatment. Stephen Denning's work on leadership story telling contradicts the value of the rich narrative that Pink espouses. The rest of the book is first rate and I would recommend this book to anyone serious about increasing their economic value - I've given it to my 16 year old daughter to read as she embarks on a path towards the holy grail of an MFA.
  • Lin Min (MSL quote), USA   <2006-12-28 00:00>

    I totally agree that pattern recognizers and somebody who can see the big picture will lead the world. Right-brain activity adds color and mystery to our lives while left-brain activity let us understand why things they are. But fundamentally one has to have strong L-Directed skills to excel on anything at all. The L-Directed skills can be acquired later at life but R-Directed skills are more of natural. The book make us feel like if we all go pursuit those R-Directed skills, we will all better off. To me, in the real world, it is only for those ones who already master R-brain skills and happened to have some L-Brain potentials which have not been exploited.
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