|
Swim with the Sharks without Being Eaten Alive (平装)
by Harvey Mackay
| Category:
Management, Competitiveness, Personal effectiveness |
| Market price: ¥ 178.00
MSL price:
¥ 168.00
[ Shop incentives ]
|
| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
|
|
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Harvey Mackay's masterpiece is a practical and inspiring guide to personal success. The "Mackay 66" alone is well worth your investment. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
|
| |
AllReviews |
1 Total 1 pages 8 items |
|
|
Ted Koppel (MSL quote), USA
<2006-12-28 00:00>
Harvey Mackay takes you on an easy reader ride to success in the business world. He drafted the guidelines so that you can get yours. |
|
|
Gloria Steinem (MSL quote), USA
<2006-12-28 00:00>
... Everything business schools are too polite to teach. Whether you want to play by the existing rules, or change the game, Harvey Mackay's entertaining advice can help you stay alive long enough to do it. |
|
|
Jere W. Thompson (President and CEO, The Southland Corporation (7-Eleven Stores)), USA
<2006-12-28 00:00>
Harvey Mackay's [Swim] is about MBUYB - Management by Using Your Brain. This book combines common sense with a sense of humor and Mackay's many years of successful business leadership. No business school graduate should go into the working world without a copy. |
|
|
Gregory McMahan (MSL quote), USA
<2006-12-28 00:00>
I came across this book a few years ago during a difficult time in my life. I was in the process of failing miserably at yet another professional endeavor, and in the throes of a major personal upheaval. It was shortly after these calamities that I seriously began to read this book. Internalizing just a few of the simple but important lessons in this book has made all the difference for me, and has allowed me to pursue life very much on my own terms.
From this book, I learned that in order to satisfy a demand, you first have to create the demand, the very first lesson of the text, and one that I applied to maximum benefit repeatedly shortly after internalizing it. I also learned that while money is nice, good information is priceless; otherwise, you will not have the money for long. Too many people never learn that lesson. Finally, the most important lesson for me came in the first few pages and had to do with salesmanship. As MacKay says, anyone can get the order if they are willing to say anything and do anything to get it. The real question is whether or not they can get the reorder, as that is the mark of the true salesman. I work with people at the moment that should have learned that lesson, but did not, and let me tell you, it is excruciatingly frustrating to interact with such individuals. People who have not learned this crucial and important lesson simply can not be trusted, and lack integrity. They develop reputations that, in a word, are most un-flattering, and can bring out the worst in people. An appropriate analogy for such people are scurrilous and reproachable politicians - all talk and promises, but very much non-action and non-delivery. Most important, once entrenched in a position with a fancy title and of some limited power and authority, they can and do frustrate any and all attempts at progress and forward locomotion. You would do well to cease contact with these people at the first and most convenient opportunity.
As an aside, I liked his musings on the old cliché "Sell Yourself" - truly a meaningless and overworked phrase if there ever was one. As MacKay remarks, we as individuals often make for lousy products. I also concur with others who found Mr. MacKay's admonishment, Don't Get Mad, and DON'T Get Even, to be wise beyond words. I can affirm that stewing over personal and professional slights and plotting revenge wastes precious time and energy which could be directed towards more constructive and fruitful pursuits. However, I must admit that I have yet to internalize this truest of truisms, as some tress-passes are difficult to forgive. Still, as for most of the other lessons the reader probably already knows them or is familiar with them, but having them placed before you by an unrelated and credible third party always makes for good, sound, positive reinforcement. While some may dismiss most of the lessons in the book as common sense, I have to commend Mr. MacKay on his key insights on the human condition and human relationships.
Which, in the end is what business, and for that matter, everything else, including my profession, science, is all about. I especially recommend this book to those from non-business or professional backgrounds (especially scientists, as many of us are, perish the thought!, unfortunately severely handicapped in the people skills department, this reviewer included) who nonetheless must interact with people. Obtaining this book solely for the lessons on good, effective salesmanship alone would justify its purchase. I have also found that reading this book, in combination with a handy and powerful little volume, Soft Selling in a Hard World: Plain Talk on the Art of Persuasion, by Jerry Vass, can turn even the most reluctant, shy non-people-person into an effective salesperson. One of these days I am going to read Mr. MacKay's follow-up, Sharkproof!, as there are quite a few of those carnivorous, man-eating fish in The Business of Science. |
|
|
A reader (MSL quote), USA
<2006-12-28 00:00>
This book, for me, was a guide in how to conduct myself in this difficult environment in an ethical manner, yet still succeed. I'll never forget reading the maxim, "Don't get mad, DON'T get even". After observing the behavior of those around me, many from the nation's top B schools, I was stunned to read this. They don't teach these types of ethics in MBA school. Anyway, I was dumbfounded when I read this simple rule, but Mackay deftly explains how this will not only help you rationalize your situation, but actually excel in this environment.
This is just one example. The book lays out Mackay's extremely wise philosophy. It is important to read this book and learn how to work with the sharks, reduce your anxiety, create win-win situations, and not be eaten. |
|
|
John Grabowski (MSL quote), USA
<2006-12-28 00:00>
This is a great book, whether you're an MBA or just someone trying to get an advantage in everyday life. Harvey Mackay's lessons are to be treasured - he was way ahead of the curve in the mid-1980s. It may be hard to appreciate this today because some of the advice isn't fresh anymore: we all have phones in our cars and we all use answering machines to screen calls and we all take notes on the run on little portable recorders. - Well, many of us do, at any rate. Hardly revolutionary advice anymore, but that's only because we listened to Harvey in the first place.
Some of the chapters contain gold that will always be valuable, however. One of my favorites involves the phrase "Dusseldorf passes." I won't spoil it for the unread, but I will say the lesson from that chapter is one everyone should take with them through life. It will save you a lot of money and regret.
And the Mackay hiring process. So thorough it seems to border on the absurd, but the more I work at various companies the more I wish all businesses were as picky about acquiring workers. Harvey shows you that even "lowly" positions such as the receptionist or secretary are among your company's most critical, for 99% of your customers will get their first impression of your company - and in some cases the only impression of your company - through this crucial individual. Yet many companies get some 18-year-old part-timer to answer the phones and file valuable company documents - and they're proud of this cost-cutting maneuver! They consider this smart management. Harvey explains why this is actually a very dumb move.
He also shows you how to get "impossible" tickets to the big game and how to get a reservation at virtually any hotel, even ones that are "completely booked." And no, these are not devious ways. They're just common sense, actually.
Whether you're an ambitious manager at a Fortune 500 company or an owner of a small businesses on the corner, this book has nuggets. So grab it. And then read the other books Harvey Mackay has written. While they didn't have the freshness or the impact of this first one (is that possible?) they are still well worth your time.
|
|
|
James Brittle (MSL quote), USA
<2006-12-28 00:00>
Mackay has written an easy to read book for anyone in sales. Whether a rookie or pro, you WILL glean some hints and creative ways to stand out from your competition. No cheesy phone tricks that sound like they were written for another decade here. MacKay shows you how to be professional and always deliver more than the customer expects. The "MacKay 66" is worth more than the cost of this book! If you discover half of the "66" about your customers, your retention rate will skyrocket. |
|
|
Donald Trump (MSL quote), USA
<2006-12-28 00:00>
A must for everyone and anyone entering the business world. |
|
|
|
1 Total 1 pages 8 items |
|
|
|
|
|
|
