Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) by Chip Heath , Dan Heath
Wouldn't that be great if people remembered what you said and acted on it? What if people not only remembered and acted, but told hundreds of others who also acted and told? With this masterpiece, now you're really getting somewhere!
Market price: ¥ 278.00
MSL price: ¥ 258.00
Publisher: Random House
Pub. Time: January, 2007