The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (Hardcover) by Al Ries , Laura Ries
Market price: ¥ 248.00
MSL price: ¥ 228.00
Publisher: Collins
Pub. Time: May, 2004
The 22 Immutable Laws of Branding (Paperback) by Al Ries, Laura Ries
This excellent book on branding should be read by anyone involved in marketing.
Market price: ¥ 220.00
MSL price: ¥ 178.00
Publisher: Collins Business
Pub. Time: September, 2002