Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback) by Richard H. Thaler, Cass R. Sunstein
The authors argue that whether we want to or not, we architect choices all the time. Highly recommended as an interesting read.
Market price: ¥ 260.00
MSL price: ¥ 228.00
Publisher: Yale University Press
Pub. Time: April, 2008