Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover) by Dan Ariely
Lucid, engaging and instructive, Predictably Irrational is a persuasive rational analysis of our irrationality.
Market price: ¥ 268.00
MSL price: ¥ 228.00
Publisher: HarperCollins
Pub. Time: February, 2008