The Power of An Hour: Business and Life Mastery in One Hour a Week (Your Coach in a Box) [AUDIOBOOK] [UNABRIDGED] (Audio CD)
by Dave Lakhani

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits (Hardcover) (Hardcover)
by Ben Mack (Author), Mark Joyner (Foreword), Dave Lakhani (Afterword)

It tells the finer points of marketing, branding and selling straight. A valuable read for any business, big or small!

Power of An Hour: Business and Life Mastery in One Hour A Week (Hardcover)
by Dave Lakhani

Persuasion: The Art of Getting What You Want (Paperback)
by Dave Lakhani

The use of persuasive story telling is excellent as is the study on changing beliefs! This book is for any human being who has a curiosity about how they and how other persuade and get persuaded.