What Clients Love: A Field Guide to Growing Your Business (Hardcover) by Harry Beckwith
Written in no bull, no fluff style, this book is short, easy, and to the point. A valuable addition to a manager’s library.
Market price: ¥ 238.00
MSL price: ¥ 198.00
Publisher: Warner Business Books
Pub. Time: January, 2003
Selling The Invisible: A Field Guide to Modern Marketing (Hardcover) by Harry Beckwith
An absolute masterpiece on service marketing, no, on both product and service marketing! Exceptionally witty and practical.
Market price: ¥ 248.00
MSL price: ¥ 208.00
Pub. Time: March, 1997
