One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book) (Hardcover)
by James McGregor

Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

One Billion Customers: Lessons from the Front Lines of Doing Business in China (Paperback)
by James McGregor

Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.