How Customers Think: Essential Insights into the Mind of the Market (Hardcover) by Jerry Zaltman
An unusual marketing book with profound insight into the role of subconscious in the consumer’s mind and how we can then take advantage of this discovery when we make decisions.
Market price: ¥ 358.00
MSL price: ¥ 338.00
Publisher: Harvard Business School Press
Pub. Time: February, 2003