The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) (Hardcover) by Thomas T. Nagle, John Hogan
One of those rare business books which is both academically sound and extremely practical, this book is the best pricing book hands down.
Market price: ¥ 725.00
MSL price: ¥ 618.00
Publisher: Prentice Hall; 4 edition
Pub. Time: December, 2005