Billions: Selling To The New Chinese Consumer (Paperback)
by Tom Doctoroff (CEO, JWT GREATER China), Martin Sorrell (Foreword)

This book is both a marketing primer and a snapshot of modern Chinese life, and is vital for students, business people, and even upper middle class Americans planning a trip to the PRC.

Billions: Selling To The New Chinese Consumer (Hardcover)
by Tom Doctoroff (CEO, JWT GREATER China), Martin Sorrell (Foreword)

This book is both a marketing primer and a snapshot of modern Chinese life, and is vital for students, business people, and even upper middle class Americans planning a trip to the PRC.