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Why We Buy: The Science Of Shopping (Paperback)
by Paco Underhill

This is a book both McDonalds and Ralph Nader would love - you'll learn about what happens from the parking lot to the checkout stand.

Market price: ¥ 158.00

MSL price: ¥ 148.00

Publisher: Simon & Schuster

Pub. Time: June, 2000

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