Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
by Kevin Hogan, James Speakman

This is a guidebook, a treatise on persuasion and an eye opening exploration into what is possible when persuasion is systematically and ethically applied.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) (Hardcover)
by Thomas T. Nagle, John Hogan

One of those rare business books which is both academically sound and extremely practical, this book is the best pricing book hands down.

The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Hardcover)
by Rafi Mohammed

Concise, enjoyable read that provides a framework in developing pricing opportunity strategy, "what is clear from this book is that you need to know what your customers value" (NYT).

Selling To VITO (The Very Important Top Officer) (Paperback)
by Anthony Parinello

Magnificent and invaluable, this sales classic is full of practical and real-world techniques that will help you get the meeting with the decision-makers and close sales.

Microtrends: The Small Forces Behind Tomorrow's Big Changes (Hardcover)
by Mark Penn, E. Kinney Zalesne

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (Hardcover)
by Chet Holmes

A powerfully inspiring sales book that will make you think, "Why this guy can do it?" Highly recommended.

The Big Red Fez: How To Make Any Web Site Better (Paperback)
by Seth Godin

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (Hardcover)
by Al Ries , Laura Ries

Power Sales Writing (Paperback)
by Sue A. Hershkowitz-Coore

The Copywriter's Handbook (Paperback)
by Robert W. Bly

Showing you how to write effectively and persuasively and teaches you how to craft good advertisements, brochures and commercials, this book is excellent, no-nonsense guide to copywriting.