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Power Sales Writing (Paperback)
by Sue A. Hershkowitz-Coore
| Category:
Sales writing, Sales communication, Sales effectiveness |
| Market price: ¥ 138.00
MSL price:
¥ 118.00
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Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
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 Good for Gifts |
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Author: Sue A. Hershkowitz-Coore
Publisher: McGraw-Hill; 1 edition
Pub. in: July, 2003
ISBN: 0071410333
Pages: 144
Measurements: 7.8 x 6 x 0.6 inches
Origin of product: USA
Order code: BA01215
Other information: ISBN-13: 978-0071410335
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- MSL Picks -
Write for results with speed, power, and confidence!
Want to write powerful business communications that command attention, drive home your message, and deliver the desired outcome? Want to save countless hours doing it? Power Sales Writing shows you how. This brisk, no-nonsense guide presents simple rules and easy-to-learn writing techniques you can use every day to wow clients, win sales, and sell your boss on your ideas.
Following a painless, three-step process, you'll learn how to reduce your writing time by up to 80 percent and produce clearer, stronger, more persuasive business letters, e-mails, proposals, and presentations. Whether you're a sales rep, a marketing manager, or an executive, Power Sales Writing will help you to energize and focus your writing with:
Straightforward must-ask prewriting questions that sharpen your message
Quick techniques for foolproof editing and revising
Expert tips on translating your sales skills into selling copy
Proven methods for motivating readers to action
Winning advice on delivering bad news in a good way
Crucial need-to-know lists of power words and phrases
Start reading Power Sales Writing today. By tomorrow you'll be writing letters, e-mails, and proposals that gets you the results you want you and the recognition you deserve.
(From the Back Cover)
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Sue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures.
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From Publisher
Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.
With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:
Lists of power words and phrases
Editing and revision techniques
Tips on how to break bad news and achieve desired outcomes
Advice on translating sales skills into copy
Techniques for getting prospects to act by articulating their needs
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Teresa Bender (MSL quote), USA
<2008-03-12 00:00>
Sue has a way with words. Her book provides that extra encouragement you need to write the perfect e-mail, letter or proposal. Power Sales Writing teaches you a whole new way of writing. The best part of about it is that it is in plain simple english, easy reading. You get a since of encouragement to sell through writing like you never have before. I would recommend Power Sales Writing to anyone in sales, whether they are new to their industry or very experienced. Sue, great work once again! |
Mary McLean (MSL quote), USA
<2008-03-12 00:00>
This book should be on your "must-read" list. If you purchase no other business book this year, make it this one! You deserve this investment in yourself and your career.
This is the quintessential primer for how to become a more effective salesperson. Sue's down-to-earth approach is enlightening.. as well as entertaining!
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James R Daggett (MSL quote), USA
<2008-03-12 00:00>
Power Sales Writing is not just for salespeople - this book gives practical tools for all business professionals, and Sue Hershkowitz-Coore has an excellent, easy-to-read, humorous style that can't be equaled!
My company provides management and consulting services in the meetings industry; and I can always use help in communicating with current and potential clients. This book helps me to streamline my communications, whether they are marketing/sales related or related to management and consulting projects and reports. And it has reduced the time it takes to create these communications - a definite benefit in today's busy environment!
We all need to sell - our ideas, ourselves and our value - this book provides the necessary help in making sure that all of our written communications (including e-mails) achieve the desired, positive results.
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