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KFC in China: Secret Recipe for Success (Paperback)
by Warren Liu
| Market price: ¥ 200.00
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Author: Warren Liu
Publisher: Wiley
Pub. in: September, 2008
ISBN: 0470823844
Pages: 200
Measurements: 9 x 6 x 0.8 inches
Origin of product: USA
Order code: BA01485
Other information: 978-0470823842
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As a former vice president of business development and a member of Tricon Greater China Executive Committee, Warren K. Liu played an integral part in KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President&General Manager, Vice President of Business Development, Aisa - Pacific, of Schlumberger Measurement and Systems Group.
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From publisher
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
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Kenneth Lieberthal(MSL quote), USA
<2008-09-11 00:00>
Warren Liu's fascinating book provides deep insights into the enormous success of KFC in the Chinese market. He unravels the key factors-not only KFC's overall strategy but its embrace of localization, rapid execution, and other adaptations-that spell success, even against McDonald's. The author knows the story from the inside, as a key leader in the KFC China effort when it really accelerated, and he tells the story with both analytical rigor and verve. This is a serious and fascinating study.
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F. Warren McFarlan(MSL quote), USA
<2008-09-11 00:00>
This is an extraordinarily insightful "How to do it" book written about one of America's greatest success stories in China. It brilliantly captures how the criteria for success has changed over the past 20 years as political liberalization has occurred and improved infrastructure in the country - there is much to be learned by the practicing manager from studying the KFC example."
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From a guest reviewer(MSL quoted), China
<2008-11-20 00:00>
As a former business leader with major MNCs and now an entrepreneur in China for many years, I know KFC has been doing pretty well in this country. However, I had no idea how successful KFC is in China until I have finished reading Warren's book. While China business accounts for 5-10% for most Fortune 500 companies today, Yum! Brands China contributed 21% of the group's global sales and 23% of its earnings in 2007, and the company is still growing fast in this market.
For readers who are not in the restaurant business, don't assume restaurant is an easy business in China. In fact, the opposite is true. In today's China, consumers have just too many choices, it's one of the world's most competitive restaurant markets in terms of variety, prices and choices. So one can't help wondering how KFC can do it. What are the key elements that are accountable for the KFC success?
Warren as a key person behind this business success has insightfully revealed the key learnings from KFC's success in China: from deploying ethic Chinese leaders to developing local managers quickly to support the company's aggressive growth strategy, from seeking operational excellence to building strong relationships with partners and governments, from adopting flexible product and marketing strategyies to striving for an highly efficient supply chain.
Anyone who is running a China business, no matter which industry they are in, can learn something from KFC's success in China by taking an inside look at the company's operations in the country through Warren's book. |
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