Jeffrey Gitomer is at his best doing public seminars, and he does quite a few. His presentations, seminars and keynote addresses are funny insightful, and in your face. Jeffrey Gitomer is a creative, on the edge writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned.

Jeffrey has been described as 'real world', 'off the wall', 'on the money' and 'gives audiences information that they can take out in the street one minute after the seminar is over and turn it into money'. Jeffrey Gitomer is synonymous with the modern saleman who understands, 'People don't like to be sold but they love to buy.'

--From David Rouse

Gitomer, who conducts more than 150 sales seminars each year, is the author of The Sales Bible (1994) and a weekly column in more than 60 regional business newspapers. The first half of his title makes the unconventional assertion to make a point. Although a customer who is not satisfied is not as likely to return, companies should focus on building repeat business rather than just pleasing customers. The two efforts are obviously not mutually exclusive, but building customer loyalty is a separate and different process. Gitomer uses lists, anecdotes, observations, and aphorisms to demonstrate his point and his sales technique. Like his Sales Bible, this book, too, is laid out in a frenetic style: exclamation points abound and boldfaced, oversize motivational exhortations practically jump from the page.

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