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Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
by Kevin Hogan, James Speakman
| Category:
Business, Sales, Persuasion |
| Market price: ¥ 238.00
MSL price:
¥ 208.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
This is a guidebook, a treatise on persuasion and an eye opening exploration into what is possible when persuasion is systematically and ethically applied. |
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Author: Kevin Hogan, James Speakman
Publisher: Wiley
Pub. in: September, 2006
ISBN: 0470051418
Pages: 223
Measurements: 8.6 x 5.7 x 1 inches
Origin of product: USA
Order code: BA00907
Other information: Language: English
ISBN-13: 978-0470051412
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- MSL Picks -
Loaded with information and tactics on persuasion, this book is a must have for anyone who wants to learn the art of persuasion from the master. Kevin Hogan never ceases to amaze us each time he comes out with a new program or book. They all have the best and newest cutting edge information on the market; and "Covert Persuasion" is no different. Hogan and Speakman reveal secrets you won't find anywhere else on how to persuade anyone using mind tricks and psychological tactics. If you have the need to persuade anyone in your business or in your personal life, please get this book Now!
Target readers:
General readers.
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Kevin Hogan is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley.
James Speakman is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.
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When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion.
By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn-thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.
Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn't mean these techniques are sneaky or underhanded. They aren't! You aren't tricking anyone; you're simply using all your abilities to encourage them to make the choice you want them to make. It's not unfair or underhanded—it's just powerful, practical, and effective.
If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don't work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.
This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .
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| View all 6 comments |
Michelle Matteson (MSL quote), USA
<2007-10-22 00:00>
As a former multiple business owner for twenty years and a current business image consultant, I highly value anything written by Dr Hogan about the art of persuasion and influence. Time and again, I have been able to successfully navigate tough business negotiations using the techniques I've learned through Dr Hogan's courses and books. I now have a respectable library of Dr Hogan's material and I am more than excited to add this book to my collection. My husband is an attorney and handles billion dollar contracts and negotiations for the nuclear industry. He actually carries "Covert Persuasion" with him as a reference in his dealings. That says it all!
Anyone who cannot realize the value of the content of this book probably has little real time experience in business dealings.
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Rolf Dobelli (MSL quote), Switzerland
<2007-10-22 00:00>
Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call "covert persuasion" - the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert - for example, saying "Just imagine how much you'll be admired in that new car." And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. We recommend this overview to salespeople and to those who want to polish their persuasive skills. |
William Powell Jr. (MSL quote), Maryland
<2007-10-22 00:00>
As a student of marketing and sales techniques, Covert Persuasion sits at the top of my stack of my books on the subject. Having purchased and read Hogan's Psychology of Persuasion, The Science of Influence, Talk Your Way to the Top, and Irresistible Attraction, I trusted Hogan's skills enough to buy Covert Persuasion new and without reading any excerpts.
I was not disappointed.
Since the book is the intellectual child of his Psychology of Persuasion and Science of Influence, I urge you to get those books as well. All three books are overflowing with the latest research on persuasion.
My favorite chapter was chapter number 6, entitled The Focused Outcome Mindset, which explains that to be successful, one must imagine a desired outcome, design active steps toward that desired outcome, and continue to take those steps. I got a sense as I read Chapter 6 that Hogan was not merely restating what has been put down in many a self-help book, but showing us the drive and determination it takes him to stay at the top of the marketing research and speaking games. The man is determined. (Did you know it took him five years to get The Psychology of Persuasion in print?)
In Chapter 4, Hogan introduces us to what he calls hypnotic language patterns. I wouldn't tell you to read this chapter first, but you might want to know what it says and apply it to your career or business. If I could show you a way to learn hypnotic language patterns, would you listen to me? (I just used several of Hogan's hypnotic language patterns; read the book and find them!)
In Chapter 10, Hogan recounts 27 Observations About People (And How to Covertly Persuade Them). Therein, you'll find such critical principles as People Do More to Avoid Pain Than They Will Do to Gain Pleasure, Negative People Infect Others. Avoid Them, Peer Pressure Doesn't End with High School and many others. These will not only help you get inside potential customers' minds, but if applied, will help you in life.
This is the kind of book that you will leave highlighted , sticky noted, and dog-eared. When you get it you will feel as if you've got a weapon no one else has!
Lastly, make sure you apply the techniques in the book. As he writes in Chapter 6, no book can change your life. Only you can.
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J. C. Young (MSL quote), USA
<2007-10-22 00:00>
Kevin has written yet another facinating look at how many unsuspecting are manipulated. He will confess that many of the techniques could be used for non-ethical purposes but the art of persuasion has been around since forever. Hogan lays the book out in 55 tactics and then continues to demonstrate how to use them. (presumably in a sales situation but it could be any scenario) I was familiar with a number of tactics but some were new and very interesting. Makes for an intriguing read. |
View all 6 comments |
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