Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble (Hardcover)
by Davis Dyer, Frederick Dalzell, Rowena Olegario

Cutting Edge Advertising II (Paperback)
by Jim Aitchison

The Product Managers Handbook, 3E (Hardcover)
by Linda Gorchels

This excellent book gives a good description of the different steps it takes to transform ideas into commercially viable products and the skill set expected from a performing product manager.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover)
by David Meerman Scott

An excellent "must read" for all marketing managers, corporate communications staff and entrepreneurs.

Secret Service: Hidden Systems That Deliver Unforgettable Customer Service (Paperback)
by John R. DiJulius

No matter what industry you’re in, this solid book on customer service is an eye-opener.

Branded Customer Service: The New Competitive Edge [ILLUSTRATED] (Paperback)
by Janelle Barlow , Paul Stewart

An inspiring and thought-provoking read on using customer service as a competitive advantage.

How to Sell Anything to Anybody (Paperback)
by Joe Girard , Stanley H. Brown

A true sales classic. The vernacular is somewhat dated, but the sales techniques are timeless.

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (Paperback)
by Ben McConnell , Jackie Huba

This book is excellent - not only as a must read for businesses but for anyone who buys anything.

Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

In this book, Cialdini Hits another Home Run with Updated Persuasion Tactics. By making small changes in the way you ask for something, you can increase how often people say yes.

How to sell your value and your price (Paperback)
by Jan Flamend

Tips, tricks and tools for your sales succes.