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Direct from Dell, Strategies That Revolutionized An Industry (平装)
 by Michael Dell, Catherine Fredman


Category: Entrepreneurship, Innovation, Corporate history, Process excellence
Market price: ¥ 178.00  MSL price: ¥ 148.00   [ Shop incentives ]
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MSL Pointer Review: Why is this book so powerful? It talks about the power of having a dream and following it with all your heart.
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  • An American reader, USA   <2006-12-21 00:00>

    From this entrepreneurial beginning, the book succinctly describes Dells early struggles and eventual rise to power. The book is written really as a managerial primer on what it really means to create a "customer oriented" company (again with the buzzwords - but in this case Dell really means it). Dell knows his likely target audience (as always) and the book is divided up into short chapters, each carefully labeled for quick reference. Each chapter is written like an executive summary, with bold headings marking each major subsection. Now that's high "skim value".

    Obviously, this is one of those "books every manager should read". Otherwise the books appeal to the general pubic is probably pretty low. Still, anyone who likes a good story of success would enjoy most of the book, and could skip the business-heavy sections. Anyone with an entrepreneurial inkling really should consider checking it out though.

    Dell succeeds in distilling the major reasons for Dell's success into a fairly compact book. And he goes on to describe how his philosophy is applicable to any and every company. While most management books are meaningless buzzword dictionaries, Dell crafts a real world guide to creating a successful company. Being customer oriented is more than a buzzword for Dell, it is a philosophy. Dell claims to spend upwards of 40% of his time dealing directly with customers, finding out what they want, need, and are unhappy with - name another CEO who is this committed to his customers. Dell respects his customers, which is exactly where many firms fail. Similarly being direct is no gimmick. To organize your entire firm around and just one level away from the customer is a guiding philosophy for the design of Dells corporate structure.
  • BusinessWeek, USA   <2006-12-21 00:00>

    When it comes to exploiting the promise of the Internet, Michael Dell is taking the rest of corporate America to school.
  • New York Times, USA   <2006-12-21 00:00>

    Dell Computer…is perhaps the purest example of the efficiencies made possible by information technology.
  • Bill Gates, USA   <2006-12-21 00:00>

    If you want to capitalize on cyberspace, you should read this book.
  • Forbes, USA   <2006-12-21 00:00>

    Dell's story is the stuff high-tech legends are made of.
  • Jacques A. Nasser (former President and CEO, Ford Motor Company), USA   <2006-12-21 00:00>

    His book provides the insight into his drive for improvement, his business logic and the learning from his mistakes...
  • Idei Nobuyuki (former CEO, Sony Corporation), USA   <2006-12-21 00:00>

    Michael Dell's book illustrates the history of the company's success and vision for the future in a concise and powerful way. It is a great book that will serve as a reference to all executives, and we certainly have a lot to learn from it at Sony.
  • Andrew S. Grove (Chairman, Intel Corporation), USA   <2006-12-21 00:00>

    Dell, the company, seems to have been born and evolved with an anticipation of the Internet age. Michael Dell walks us through how he turned his prescience into a powerful reality - and an outstanding example of the companies of the future.
  • Fortune, USA   <2006-12-21 00:00>

    Michael Dell has become the poster boy of the new economy… The closest person we have to Henry Ford is Michael Dell.
  • Frederick W. Smith (Chairman and CEO, FedEX Corporation), USA   <2006-12-21 00:00>

    Michael Dell is clearly a genius in the computer world, but his revolutionary insights into business processes provide invaluable lessons for many other industries as well.
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