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Who Moved my Cheese? (精装)
by Spencer Johnson, Kenneth H. Blanchard (Foreword)
| Category:
Change management, Management |
| Market price: ¥ 228.00
MSL price:
¥ 208.00
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
The author powerfully points out through this famous parable that how you change with the outside world determines whether you'll win or lose in business and life. |
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AllReviews |
1 2   | Total 2 pages 12 items |
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Randy Harris (Former Vice Chairman, Merril Lynch International) (MSL quote), USA
<2007-01-17 00:00>
I'm recommending this to colleagues and friends because Spencer Johson's storytelling abilities and unique insights can be understood quickly by everyone. |
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Sanxing Sun (MSL quote), USA
<2007-01-17 00:00>
After you read the book, you may realize: a) we have to change, because otherwise we may not have cheese to eat tomorrow; or b) we have to change, because that is the way to have more and better cheeses tomorrow. Either way, change is our opportunity. We need to make changes when the cheese is still there and before we have to. When we make changes proactively, it is fun to do it. If we hesitate too long, we may lose many good opportunities to make the needed changes.
Of course, the book won't tell you what exactly you should do. But it will most likely make you somewhat uneasy - I think it is the biggest benefit of reading the book. When you are somewhat uneasy, when you begin to think, and when you begin to search, you will be more likely to do more of the right things, make more of the right moves, and ultimately discover more and better cheeses.
The book is an easy read. Don't say that it's a silly story, but do think what may be the right things for you to do and do take action |
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Rishel (MSL quote), USA
<2007-01-17 00:00>
After reading this book I must state that even though I still believe that many of the concepts outlined within the book are primarily common sense, I now can appreciate the effort in realizing that dealing with change for some individuals is a difficult task.
On page 42 it states "Haw was beginning to realize the difference between activity and productivity." I have seen this happen quite a lot in the workplace. Sometimes the energy it takes to complain and complain about dealing with a change can be better spent adapting to it rather than the outward avoidance of the change.
This book is great for an organization that is dealing with a dramatic change; however, the delivering of the information that is outlined in the book must be stratigic or else it might do more harm than good.
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Janet Minzenberger (MSL quote), USA
<2007-01-17 00:00>
Spencer Johnson, M.D. received a B.A. in psychology from the University of Southern California and his M.D. degree from the Royal College of Surgeons. He participated in medical clerkships at Harvard Medical School and The Mayo Clinic. Past positions include; Medical Director of Communications for Medtronic, Research Physician at The Institute for Inter-Disciplinary Studies and Consultant to the Center for the Study of Person, and the School of Medicine at the University of California. He has authored and co-authored several best selling books including The One Minute Manager, The One Minute Sales Person, The One Minute Mother, The One Minute Father, The One Minute Teacher, One Minute for Yourself, The Precious Present, Yes or No, and ValueTales which is a series of children's books. Many of these books have been featured in the media and are available worldwide in twenty-six languages. Dr. Johnson is respected both nationally and internationally as an individual who is skilled at taking complex issues and finding simple solutions that work for many. He seems to have done just that with Who Moved My Cheese? : An A-Mazing Way to Deal with Change in Your Work and in Your Life.
The book begins with an introduction by Kenneth Blanchard, Ph.D., co-author of The One Minute Manager. Dr. Blanchard describes the essence of the story as it relates to the concept of change. He explains that the story is about a maze, cheese and four characters who are looking for the cheese. The maze represents the environment where an individual searches for what is important. Cheese represents that which is important. It can be a job, security, wealth, a relationship, etc. Blanchard implies that the book was written to provide a glimpse of the four ways in which each of us may deal with change, decide from reading the book how we would like to deal with change and take the steps necessary to allow us to better face change in the future.
Just prior to the introduction is a page that introduces the main characters of the book, Sniff, Scurry, Hem and Haw. Sniff and Scurry are mice and Hem and Haw are little people. These characters are meant to be depictions of the simple and complex parts of ourselves.
The book is written in three parts. The first part is a gathering of school friends attending a class reunion. They are catching up with one another and the topic of change comes up. One of them begins to tell the story of the maze and the cheese. The second part of the book is the story itself. This is the heart of the book and contains depictions of human behavior when faced with change. The third part of the book involves the school friends discussing the story. The book concludes with a discussion of the beneficial impact the story has had on one of the individual's business organizations.
I believe that Spencer Johnson achieved his desired outcome. The book provides a simple illustration of common themes for dealing with change. An individual should be able to easily see themselves in any of the characters and identify a desired behavior for dealing with change.
The book can be easily read in one hour or less. The style is easy to follow, using a storytelling approach as in a parable rather than an academic work. This would not be a good reference source as it does not contain an index, glossary or bibliography, although I believe the author's logic is sound. This is the second time I have read this book, and I have found it to be just as relevant the second time around as it was the first. The book has value for everyone, not only the business community, organizations, groups, and leaders. It is a book that can be shared with family and friends. |
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B. Michael (MSL quote), USA
<2007-01-17 00:00>
I was wowed and I still think that this is a brilliant book that can and will open the mind of every person who gives it a chance. After all changes happen every day and it is a make it or break it ability to manage successfully with them. This little, cure book reveals the key to perceive any "change" as an opportunity to develop and achieve even more instead of as a major setback. I can't understand why so many readers don't like it. Maybe they have missed the point of the book. Being optimistic and seeing a glass of water as half full instead of as half empty is very valuable and I am confident that most people will take at least something valuable from the book. It IS a bestseller for a reason and I highly recommend it to you.
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A reader (MSL quote), USA
<2007-01-17 00:00>
See, you have to think? Why does the cheese keep moving? The simple answer is that it doesn't want to be around these mice. From the cheese's point of view the mice are trying to destroy it, thus it has to keep moving in order to save itself. Let me try to relate it in a real world scenerio. This is a story I like to tell when I meet up with some old friends, after a high school reunion. I was given this book by my terrible boss, and told I had to read it. I did. A few days later my boss accused me of stealing one of the two copies of this book that had been bought for the entire store. But, brave readers, I took inspiration from the cheese and moved on: to another job. |
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Jon (MSL quote), USA
<2007-01-17 00:00>
I read this book in 40 minutes, and thoroughly enjoyed it. This book motivated me to reflect deeply about how I respond to change. It will do the same for you. Many people waste time resisting change and this book changes that pattern of thinking and behavior. That said, I am concerned about one of the principles touted with the question "What would I do if I wasn't afraid?" I used to either ignore fear or get stuck in it until I read Optimal Thinking: How To Be Your Best Self where I learned to understand fear and deal with it correctly. I believe these two books together provide all one needs to best deal with change.
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Sun Tzu (MSL quote), Australia
<2007-01-17 00:00>
First let me state something of which I am proud - I do not own this book.
However, I did see it on sale in a thrift shop for 40c and fairly much read it while standing there. I decided it wasn't worth the cash and left it to gather mold.
Although some rate it highly, it is actually a very simplistic and trite little tale that when applied to the corporate workplace is extremely patronising and insulting to the intelligence.
Some months after having a "sniff of the cheese" and deciding "no thanks", I could barely suppress laughter when I saw a few of the managers in the organisation where I work clutching copies of this cheesey little tome.
Luckily since then "the cheese" seems to have been shoved out in the dumpster where it belongs, probably because someone realised that they were about to totally destroy any positive relations with the rank and file workforce by treating them like a bunch of infants, or even better, a bunch of mice.
Some people find this book a positive message about accepting change, but overwhelmingly it is associated with some kind of bad news message from workplace management who seem to want to soften an oncoming kick in the teeth to workers by giving them this smug book on mice foraging for cheese.
I can't really imagine a worker returning home, telling their family that their livelihood and future are deeply uncertain, buy hey, it's okay because the boss gave me this book about mice looking for cheese.
It's ridiculous, so it's great to see lots of reviews here exposing this travesty for the piece of garbage it is.
I am fully aware of the challenges and uncertainties that the 21st century presents, and I'm sure a lot of other people are, too.
But if you want to communicate that to your workforce, do it in a way that doesn't insult their intelligence.
If they are decent people, then show them some respect, at least the respect of treating them like fellow human beings, not mice.
It's hardly inspiring to be likened to a mouse by your management as you are being told you have to accept some kind of new uncertain circumstances around your work, is it?
There are many other corporate culture tools out there that deal with the themes of change in a much better way.
I also think this cheesey little book itself is by now actually outdated.
Munch on this moldy cheese at your peril - if you are really interested in it, you can pick up the whole message in it by reading the reviews on Amazon, but really it isn't worth reading.
(A negative review. MSL remarks.)
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Alen Pittman (MSL quote), USA
<2007-01-17 00:00>
Our company is currently going through a major re-organization and some brainiac at the top of the corporate food chain thought it would be a good thing if they made all of their employees read this peice of garbage. The main premise of the book is to embrace change at any level no matter how good or bad that change might be. There are many ways to interpret the true meaning of this book but the only one that made any sense to the average joe was the fact that this company is going in the crapper in a really fast way and the fact that it would be in our best interest to go out and find another job, AKA go find more cheese. While they may have had this in mind from the start they could have done a multitude of things different. The end result is that they have scared the crap out of all of their hardworking blue coller employees and it is now a case of the rats deserting the proverbial sinking ship. Corporate America keep this silly little book out of your employees hands or find yourself a new work force. Maybe that was the plan after all.
(A negative review. MSL remarks.)
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Jack (MSL quote), USA
<2007-01-17 00:00>
This parable involves four characters - two mice (Sniff and Scurry) and two little people who look like mice (Hem and Haw) who lose the cheese from their Cheese Station. Sniff and Scurry immediately go out into the maze to look for more cheese. Hem can't accept change and stays at the cheeseless station. When he realizes that he has no choice, Haw moves into the maze in the pursuit of new cheese. Along the way, Haw posts inspirational notes for Hem, in case Hem chooses to follow. For example, "What would I do if I wasn't afraid?" is an attempt to inspire Hem to ignore his fear. But fear, although uncomfortable, gives us specific information about threats, and we need to heed these messages, so that we can take appropriate action. Although I can identify with the four characters responses to unexpected change, the strategy for dealing with change is too simplistic. I recommend an excellent book, Optimal Thinking: How To Be Your Best Self, where I learned to understand the messages signaled by fear (and all disturbing emotions), how to best resolve them, and how to make the most of change. |
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1 2 | Total 2 pages 12 items |
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