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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (平装)
by Jay Conrad Levinson
| Category:
Guerrilla Marketing, Marketing, Business & investing |
| Market price: ¥ 200.00
MSL price:
¥ 158.00
[ Shop incentives ]
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable. |
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AllReviews |
1 Total 1 pages 6 items |
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Michael Delaware (MSL quote), USA
<2007-05-11 00:00>
This book is a great reference for any business owner seeking to really make the most out of their marketing budget. I used the data in this book and actually made miracles happen with it. The average industry expectations on marketing dollars is 5X the return invested. By applying the principles, strategies and bright ideas I learned in this book I managed to make a 12X return for every dollar invested, and that means a whole lot when you are a small business with not an unlimited budget! This book is very basic and useful, and the data Levinson provides is incredible. I learned so much about the actual nuts and bolts of the marketing industry with this text. It's brilliant, creative and imaginative. Expect to keep a pen and paper handy when you start to have all those bright ideas go off like church bells as you read. If you take this information and apply it to your business or activity, you can save yourself a great deal of experimentation and start out with the rocketing results first off. |
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Kurt Schanaman (MSL quote), USA
<2007-05-11 00:00>
Though "Guerilla Marketing" has been around now for some time, it is new to many in a new generation of marketers and entrepreneurs, myself being one of those who are just now entering the "fray".
I now understand fully why so many in the past who have reviewed this tome of practicality have named it the BIBLE of marketing. If you only read one book on marketing, you make a wise choice in making this your selection. If you are willing to find ways to apply what it says to your business, it will not disappoint. |
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H.C. Joiner (MSL quote), USA
<2007-05-11 00:00>
This book is the best investment you can make in your business. Especially handy are Levinson's tips on marketing during a recession and how to use technology to grow your business. If you use just one of the hundreds of ideas presented here this book will pay for itself many fold. |
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Christine M. Brown (MSL quote), USA
<2007-05-11 00:00>
Lots of specific examples. An idea sparker! As a small business owner, www.resources-results.com site, I found this book to be helpful in providing ideas for inexpensive ways to market. The resource section is great. I give this book as a door prize when I speak at organizations because it has been so well received by my clients. Worth the time investment to read it and experiment with the suggestions. |
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Scuba Diver (MSL quote), USA
<2007-05-11 00:00>
Levinson's "Guerrilla Marketing" provides the reader with uncommon leverage, giving him the ability swing with the big guys at a fraction of the cost but equal value. The original "pop-up" ad strategy of hitting your target market at all opportunities smacks of an underdog trying to get his footing in a highly competitive and increasingly over-marketed world. His strategies make sense, are affordable, and provide measurable results that allow you to personally maintain control of the marketing projects you launch. Think of this book as a desktop marketing reference offering a multitude of executable strategies to succeed. Well done, a victory for the entrepreneur! |
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Ron Packard (MSL quote), USA
<2007-05-11 00:00>
I read this book from front to cover and then I put it into practice. The results completely astonished me. You have to understand I had no marketing experience whatsoever, in fact I was at the time a computer geek. However, after reading this book I followed its guidelines and got my story printed on the very front page of the University newspaper (the school has 28,000 students!) This was the first marketing book that I ever read. I highly recommend it. |
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1 Total 1 pages 6 items |
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