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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)
by Jay Conrad Levinson
| Category:
Guerrilla Marketing, Marketing, Business & investing |
| Market price: ¥ 200.00
MSL price:
¥ 158.00
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable. |
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Author: Jay Conrad Levinson
Publisher: Houghton Mifflin
Pub. in: October, 1998
ISBN: 0395906253
Pages: 400
Measurements: 8.9 x 5.9 x 0.7 inches
Origin of product: USA
Order code: BA00986
Other information: 3 edition
ISBN-13: 978-0395906255
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- Awards & Credential -
The National Bestseller |
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- MSL Picks -
With thousands of books written on marketing and its implementation for all business sizes, this book has created a unique brand name for itself with a series of books all aimed at a particular type of marketing - Guerrilla Marketing. As its name implies, these books are aimed at achieving significant results through non-traditional marketing avenues that have now become fairly established and are probably not Guerrilla tactics anymore.
This book though originally written in the 1980s has been updated in late 1990s and the update has been driven by the feedback received over 15 years. If you are a small business owner or someone responsible for the marketing division of a small business, you may not have that much money available to run your marketing campaigns professionally and using more traditional channels. Therein lies the appeal to this book that assumes that your only resources are time, energy, and imagination.
The book is split into 5 sections:
The first section is an introduction to the whole Guerrilla Marketing process all the way from its definition to the thirteen most important marketing secrets and how to develop a Guerrilla Marketing plan.
The second section focuses on mini-media marketing which is nothing but the various marketing approaches you can use - canvassing, personal letters, telemarketing, brochures, etc.
The third section is about maxi-media marketing which means all the marketing techniques that cost money. But the author has a compelling argument that it is worthwhile if you can benefit from it financially.
Newspapers, magazine advertising, radio, television, etc. are addressed one after the other with detailed explanations of what to do and what not to do.
The fourth section is nonmedia marketing - free seminars, trade shows, etc. and follows a similar approach of what to do and what to avoid. The author also recommends combining these three types of marketing in a fashion that works for your particular situation.
The final section is on actually launching your Guerrilla Marketing attack and how to win!
Even large organizations have listened to the author and have started experimenting and successfully implementing Guerrilla Marketing strategies.
- From quoting Harinath Thummalapalli
Target readers:
Business people
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Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular Guerrilla Entrepreneur column for Entrepreneur magazine. The author currently lives in California.
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From the publisher
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
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| View all 6 comments |
Michael Delaware (MSL quote), USA
<2007-05-11 00:00>
This book is a great reference for any business owner seeking to really make the most out of their marketing budget. I used the data in this book and actually made miracles happen with it. The average industry expectations on marketing dollars is 5X the return invested. By applying the principles, strategies and bright ideas I learned in this book I managed to make a 12X return for every dollar invested, and that means a whole lot when you are a small business with not an unlimited budget! This book is very basic and useful, and the data Levinson provides is incredible. I learned so much about the actual nuts and bolts of the marketing industry with this text. It's brilliant, creative and imaginative. Expect to keep a pen and paper handy when you start to have all those bright ideas go off like church bells as you read. If you take this information and apply it to your business or activity, you can save yourself a great deal of experimentation and start out with the rocketing results first off. |
Kurt Schanaman (MSL quote), USA
<2007-05-11 00:00>
Though "Guerilla Marketing" has been around now for some time, it is new to many in a new generation of marketers and entrepreneurs, myself being one of those who are just now entering the "fray".
I now understand fully why so many in the past who have reviewed this tome of practicality have named it the BIBLE of marketing. If you only read one book on marketing, you make a wise choice in making this your selection. If you are willing to find ways to apply what it says to your business, it will not disappoint. |
H.C. Joiner (MSL quote), USA
<2007-05-11 00:00>
This book is the best investment you can make in your business. Especially handy are Levinson's tips on marketing during a recession and how to use technology to grow your business. If you use just one of the hundreds of ideas presented here this book will pay for itself many fold. |
Christine M. Brown (MSL quote), USA
<2007-05-11 00:00>
Lots of specific examples. An idea sparker! As a small business owner, www.resources-results.com site, I found this book to be helpful in providing ideas for inexpensive ways to market. The resource section is great. I give this book as a door prize when I speak at organizations because it has been so well received by my clients. Worth the time investment to read it and experiment with the suggestions. |
View all 6 comments |
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