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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) (Paperback) (平装)
by Perry Marshall, Bryan Todd
| Category:
Business, Market, Google, AdWords, Ineternet |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
If you're looking for a book to help you really master the art and psychology of succeeding online with Google AdWords, this book is your 'go-to' guide. |
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AllReviews |
1 Total 1 pages 8 items |
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Ron N. (MSL quote), USA
<2007-06-18 00:00>
The Ultimate Guide lives up to its name. I have been involved in internet marketing for 6 months and this book is head and shoulders above the rest of what I've found in explaining Adwords, at a fraction of the cost.
Perry Marshall not only gives expert advice he does it clearly without talking down to the reader. I found that this is not just an Adwords how-to book. Concepts and techniques can be applied across the internet markteting spectrum.
My first (successful) Adwords campaign began after reading chapter 4 (I couldn't wait). Using what is taught in just the first 4 chapters in one week my return on investment was 235%. I continued to read through chapter 8 applying the principles and techniques and tweaks. After week 2 my ROI was 436% and cost per click was less with $626.00 net profit. I'm still reading tweaking and testing.
This is absolutely incredible for a beginner who 6 months ago did not even know what Adwords was.
In all, this is a pretty comprehensive guide packed (don't be fooled due to lack of hype) with information on Adwords and internet marketing. Any one who desires to know how-to make money on the internet will save time and money when they invest in this one.
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James Methvin (MSL quote), USA
<2007-06-18 00:00>
This is the best and most comprehensive information on AdWords I've seen, and I've seen a lot in the past year. It is direct, simply put, and to the point with very little "hype". I reccommend it highly to anyone that is a serious Google AdWords "wannabe". |
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Gary Greenfield (MSL quote), USA
<2007-06-18 00:00>
This book is an indispensable guide for beginner to intermediate level Google adwords advertisers. While the Google site has a thorough range of tutorials, they almost exclusively focus on the MECHANICS of Google adwords: how to do specific, basic tasks. Marshall and Todd's book is focused on STRATEGY: how to get maximum results from your Google ads dollars by understanding how the program works. Big difference. The chapters are short and focused, the writing style is clear and understandable, the case histories are relevant. Given the amount of hype proliferating the Internet and its financial potential, I appreciate the fact that the authors are very grounded and pragmatic about what it takes to succeed with Google. No pie-in-the-sky claims, just straightforward nuts and bolts training! The only criticism is that many of the screen capture shots are too small to be easily legible. Learning to advertise with Google adwords requires a significant learning curve. This book won't necessarily shorten or flatten that curve, but it will enable the committed reader to improve their Google adwords results. |
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Cathy Goodwin (MSL quote), USA
<2007-06-18 00:00>
Recently I heard a talk by a self-style Internet marketing expert. She was completely unfamiliar with even the basic techniques mentioned in this book. Hello?!
That's why Perry Marshall's book is so important. You can spot the phonies who take your money with vague promises to drive traffic and manage your accounts.
Perry Marshall's other products are huge: it's daunting to start on a series with 6 CDs and a humongous manual. This one is a good way to break into the basics.
I met Perry once at a conference. He is the Real Deal: unassuming and straightforward. So is this book.
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John Chancellor (MSL quote), USA
<2007-06-18 00:00>
You may be tempted to think this book is just about internet marketing and Google Adwords. It is not. While the central theme is about Google Adwords, there is a wealth of information and advice that applies to running any business.
Perry Marshall is a well known and highly respected expert on Google Adwords. So when he provides information, you should listen.
This book is extremely well written and easy to understand. It is filled with specific examples and gives you step by step instructions on how to implement the advice being given.
As an added bonus, there are selections from Scientific Advertising by Claude Hopkins (written in 1923 and considered a real classic on advertising) . If you did nothing other than read and implement the "Uncle Claude Sez" inserts at the end of each chapter, you would more than pay for the cost of this book.
There are plenty of tools and sources that will help you in making your online (or offline business for that matter)more profitable.
Follow the steps given in this book and you will greatly increase your internet traffic. There is some great solid lessons about the value of testing, testing and then testing some more. Perry and Bryan make it easy to follow and implement. However they do make the observation that most people are rather lazy and will not make the effort to really do the work necessary. They make the point that internet marketing is a real business and if you treat it like a business, it can be highly profitable. However, treat it casually and it will never fulfill your dreams.
Well worth reading, even if you never plan to run an internet business. There a couple of groups that probably hope you don't read it, Google - cause you will slash the cost of your Google Ads and your competitors - cause after reading you will be a much sharper competitor.
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Jason Bunner (MSL quote), USA
<2007-06-18 00:00>
This is the best book. It will save you thousands of dollars in lost revenue by making your advertizing efforts as leveraged and then optimized as possible.
Truly the best book available to date on pay-per-click advertising and landing page optimization available on the market. It's so dense with useful content that I can say without a doubt you'll save a ton of money by not attending anymore online marketing guru seminars. Not for thousands of dollars either; it's under twenty bucks folks.
Perry spells it all out here...really. Just do yourself a favor and stop following anyone else's advice until you've read and reread this book and applied it's teachings. If you heed this advice you'll join the ranks of the "highly skilled online marketer" and you'll have the bank account to prove it. And you won't need to follow anyone ever again. Understand?!
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Alex Cole (MSL quote), USA
<2007-06-18 00:00>
...it would work for the juggernauts too- but they'd never consider using it. Thank goodness. Us small guys get a real break.
Not an adwords book alone by the undisputed King of the Realm, this is a song, from cover-to-cover on scientific advertising, total quality management, incessant incremental improvement (sometimes with pretty big 'increments') and CRM. Unlike those former and current programs, this is written in a very flowing style, full of real-life examples, and no fluff.
I always highlight books on 1st read- I've got to say that my poor yellow highlighter is crying as I close the book- there's a whole lot of yellow in there, unlike most 'marketing' books I own. I've bought 'Guru' e-books for 100 times as much that didn't have one tenth the value of this one book. Perry and Todd could have easily marketed it that way, but chose not to, to our great benefit. And on top of that, purchasers get an online supplement worth $85! It's apparent that these guys care about us (well, those other guys 'care' too- enough to empty our pockets as often and as completely as possible).
This is MUST reading for any little scrappy entrepreneur that wants to eat some of the big boys' lunch without going bankrupt (and most won't even know what hit them).
And think of how much fun a huge and growing ROI will be- when it's finally yours.
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Jeremiah Baker (MSL quote), USA
<2007-06-18 00:00>
This is what I would tell my competitors if I had the chance...
If you are looking for a step-by-step guide to getting up and running with Google AdWords in record time this is the book.
If you follow the steps that Bryan and Perry teach in this book you'll run circles around your competitors. This book will take you by the hand and show you all the tips and strategies that Bryan and Perry have discovered over the past 5 years or so. I can't believe they packed so much into this book.
What I really like about the book is that it is written in a natural voice that makes it easy to understand. There is no confusing geek speak. If you are a beginner or a pro this book is easy to read and grasp.
I manage Google AdWords for my clients on a daily basis and I've been using AdWords since the day of its conception. I've generated hundreds of thousands of dollars for my clients using Google AdWords and I still find this 25 dollar book valuable enough to have on my desk with dog-eared pages, pencil marks and post-it notes on the pages.
I strongly recommend that you buy this book today and keep it on your desk for daily reference.
I hope you find it as useful as I do!
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1 Total 1 pages 8 items |
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