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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) (Paperback) (Paperback)
by Perry Marshall, Bryan Todd
| Category:
Business, Market, Google, AdWords, Ineternet |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
If you're looking for a book to help you really master the art and psychology of succeeding online with Google AdWords, this book is your 'go-to' guide. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
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Author: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
Pub. in: November, 2006
ISBN: 1599180308
Pages: 304
Measurements: 8.8 x 7.5 x 0.7 inches
Origin of product: USA
Order code: BA00899
Other information: 1 edition
ISBN-13: 978-1599180304
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- MSL Picks -
Right, like Google would care about a measly few million!
There are three things that you should know about this book before you buy it.
1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. You'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business.
2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!
3. This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.
So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.
Target readers:
Marketers, networkers, entrepreneurs.
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- Better with -
Better with
Winning Results with Google AdWords (Paperback)
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.
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From publisher:
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
1. Build an AdWords campaign from scratch
2. Identify keywords that entice people to click on your ads
3. Get the lowest bid prices on your keywords
4. Defeat click fraud and other scams
5. Use search engine optimization techniques
6. Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
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| View all 8 comments |
Ron N. (MSL quote), USA
<2007-06-18 00:00>
The Ultimate Guide lives up to its name. I have been involved in internet marketing for 6 months and this book is head and shoulders above the rest of what I've found in explaining Adwords, at a fraction of the cost.
Perry Marshall not only gives expert advice he does it clearly without talking down to the reader. I found that this is not just an Adwords how-to book. Concepts and techniques can be applied across the internet markteting spectrum.
My first (successful) Adwords campaign began after reading chapter 4 (I couldn't wait). Using what is taught in just the first 4 chapters in one week my return on investment was 235%. I continued to read through chapter 8 applying the principles and techniques and tweaks. After week 2 my ROI was 436% and cost per click was less with $626.00 net profit. I'm still reading tweaking and testing.
This is absolutely incredible for a beginner who 6 months ago did not even know what Adwords was.
In all, this is a pretty comprehensive guide packed (don't be fooled due to lack of hype) with information on Adwords and internet marketing. Any one who desires to know how-to make money on the internet will save time and money when they invest in this one.
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James Methvin (MSL quote), USA
<2007-06-18 00:00>
This is the best and most comprehensive information on AdWords I've seen, and I've seen a lot in the past year. It is direct, simply put, and to the point with very little "hype". I reccommend it highly to anyone that is a serious Google AdWords "wannabe". |
Gary Greenfield (MSL quote), USA
<2007-06-18 00:00>
This book is an indispensable guide for beginner to intermediate level Google adwords advertisers. While the Google site has a thorough range of tutorials, they almost exclusively focus on the MECHANICS of Google adwords: how to do specific, basic tasks. Marshall and Todd's book is focused on STRATEGY: how to get maximum results from your Google ads dollars by understanding how the program works. Big difference. The chapters are short and focused, the writing style is clear and understandable, the case histories are relevant. Given the amount of hype proliferating the Internet and its financial potential, I appreciate the fact that the authors are very grounded and pragmatic about what it takes to succeed with Google. No pie-in-the-sky claims, just straightforward nuts and bolts training! The only criticism is that many of the screen capture shots are too small to be easily legible. Learning to advertise with Google adwords requires a significant learning curve. This book won't necessarily shorten or flatten that curve, but it will enable the committed reader to improve their Google adwords results. |
Cathy Goodwin (MSL quote), USA
<2007-06-18 00:00>
Recently I heard a talk by a self-style Internet marketing expert. She was completely unfamiliar with even the basic techniques mentioned in this book. Hello?!
That's why Perry Marshall's book is so important. You can spot the phonies who take your money with vague promises to drive traffic and manage your accounts.
Perry Marshall's other products are huge: it's daunting to start on a series with 6 CDs and a humongous manual. This one is a good way to break into the basics.
I met Perry once at a conference. He is the Real Deal: unassuming and straightforward. So is this book.
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