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Winning Results with Google AdWords (Paperback) (Paperback)
by Andrew Goodman
| Category:
Business, Sales, Google, Adwords |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
It is a well-written manual by a true thought leader. A must-buy for marketing professionals and Internet entrepreneurs alike.
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Author: Andrew Goodman
Publisher: McGraw-Hill Osborne Media
Pub. in: July, 2005
ISBN: 0072257024
Pages: 376
Measurements: 8.8 x 7.2 x 0.9 inches
Origin of product: USA
Order code: BA00898
Other information: 1 edition
ISBN-13: 978-0072257021
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- MSL Picks -
Reach millions of targeted new customers right away!
With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they’re looking for the products and services you’re selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.
1. Learn to use the Google AdWords Keyword Tool to your advantage
2. Maximize existing and familiar keywords--and remove negative search phrases
3. Increase conversion rates and determine which traffic-tracking methods are right for you
4. Systematically test ad copy and develop a plan for ongoing keyword discovery
5. Adjust your ad campaign based on the ROI data you collect
6. Gain new customers and retain customer loyalty through smart ad copy and personalization
7. Zoom ahead of your competitors by using AdWords rapid feedback cycles
8. Filter out inappropriate or irrelevant prospects
Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies and Nielsen Norman Group User Experience.
Target readers:
Marketing professionals and Internet entrepreneurs alike.
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- Better with -
Better with
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) (Paperback)
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Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.
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From publisher:
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
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| View all 6 comments |
Dan Penford (MSL quote), Canada
<2007-06-18 00:00>
I followed the advice given in the book and was immediately rewarded with a 36% website traffic gain. My clickthroughs increased from their existing rates (0.7 to 2.3%) to their current rates of (1.7 to 26.3%).
My only fear in recommending this as a "must read" book is that my competition will buy it!
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Colleen Sharen (MSL quote), Canada
<2007-06-18 00:00>
I found Andrew Goodman's book extremely helpful. I would recommend it to anyone interested in learning more about pay per click online advertising.
Not only does it have the critical "how to" information, but it helps the reader understand the changing nature of AdWords and how it has evolved over time. Goodman notes that as Google changes its AdWords product, some of the technical "how tos" will change, but the fundamentals of AdWords campaign management including setting objectives, understanding how the consumer searches, testing and measuring results will not change.
I've recommended it to several clients and friends, and would certainly highly recommend it to anyone considering spending time and money on an AdWords campaign. It will certainly shorten your learning curve.
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Peter Martin (MSL quote), USA
<2007-06-18 00:00>
I've been using Adwords for a year, but after just an hour with this book, I had tripled my click volume. After reading the whole book twice, I have a 3-page to-do list of ideas that should make things even better. I could have done with a little less of the history of PPC advertising, and as always there are the things you wish the author had covered, but on balance the book covers the right ground with an appropriate level of detail. Well written, well organized, and highly recommended for anyone involved with Adwords.
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Pauline Pageau (MSL quote), USA
<2007-06-18 00:00>
Any marketer, new or seasoned will walk away with some new methods and tips on how to get the most out of Adwords. It's to be expected that some information will not be current because of the nature of SE marketing. I personally found it quite useful with plenty of valuable insights that shed some light on some gray areas. Good job Andrew!
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