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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition) (Paperback)
by James A. Swanson
| Category:
Entrepreneurship, Innovation, Business success, Start-up companies |
| Market price: ¥ 278.00
MSL price:
¥ 258.00
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Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
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 Good for Gifts |
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Author: James A. Swanson
Publisher: Professional Publications (CA); 2 edition
Pub. in: September, 2003
ISBN: 1888577916
Pages: 447
Measurements: 8.8 x 6 x 1 inches
Origin of product: USA
Order code: BA01181
Other information: ISBN-13: 978-1888577914
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- MSL Picks -
The economy may not be great, but there are still plenty of entrepreneurs around with great ideas for high-tech start-ups. If you are one of them, this book will help you succeed. It gives you all the basic information you need to make your great idea a business reality.
Updated for today's business and economic climate, the new, fully revised edition of Engineering Your Start-Up is the complete guide to launching and growing a successful high-tech company. The authors, both successful veterans of many start-ups, focus you squarely on the fundamentals of making a new business work.
They demystify the start-up process with frank advice, insider's tips, and in-depth analysis. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required for success in your new venture.
Engineering Your Start-Up offers a dose of reality for all aspects of the start-up world. Among the topics covered: securing funding (or surviving until you do), dealing with venture capitalists, writing a business plan, creating a management team, market positioning, stock ownership and grant practices, protecting intellectual property, and many other topics.
Engineering Your Start-Up is a distillation of the key lessons of the high-tech start-up world. As a new entrepreneur, you'll find it a book you go back to again and again.
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Co-authors James Swanson and Michael Baird are founders of the Los Altos Incubator (firstonline.com), where aspiring entrepreneurs can seek expert advice. Swanson has more than 25 years of Silicon Valley business experience. He holds an SB degree from MIT and MBA and JD degrees from Stanford University. Baird has spent 30 years in high-tech executive engineering and marketing management. He earned an MBA and a PhD in information and computer science from Georgia Tech.
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From Publisher
What's New in the Second Edition
Three New Chapters:
The Term Sheet: A Practical Overview demystifies the structure and terms of venture financing, an all-important event in the life of most successful start-ups that is familiar ground to professional investors but unfamiliar and threatening to many entrepreneurs
Protecting Your Intellectual Property covers the major types of intellectual property protection (copyrights, patents, trade secrets, and trademarks)
The Legal Form of Your Start-Up discusses the various choices for your start-up (corporation, partnership, limited liability corporation, and so forth) and how to decide which is best for you
Updated Business Plan Information:
The latest advice on researching and writing your business plan
Reasons why many entrepreneurs have difficulty writing their business plans--and practical tips to avoid the problem
Expanded Section on Finding Money:
Much more on where and how to find money, including advice on corporate investors and strategic partners
Tips from investors on how to raise money
Recent trends in venture funding
Plus:
Tips on creating a compelling "elevator pitch"
The latest views on company valuation and exit strategies
Updates on legal and accounting matters, including stock options and other forms of compensation
A greatly expanded Resources section and lots of links to useful information
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Byte Magazine (MSL quote), USA
<2008-02-27 00:00>
An essential guide through the pitfalls and hazards of the business world. |
San Jose Mercury News, USA
<2008-02-27 00:00>
A feast of ideas. |
Eliene (MSL quote), USA
<2008-02-27 00:00>
More substantive and more "specific" then any other such book I have read. Much more useful then "High Tech Startup" by Nesheim. Very enjoyable read without constantly reminding you that you might lose your house <so what ?>. One negative: very much written as a guide for engineers with an idea and no business knowledge; this means it lacks some depth when it comes to marketing issues. |
Fangchin (MSL quote), USA
<2008-02-27 00:00>
As a trusting reader of the 1st edition "Engineering Your Start-up" since 1999, even I have other books in my collection, I still turn to it from time to time.
The authors graciously placed their updated materials on the Web for a long time, and I consulted the resources from time to time.
Nevertheless, I think I will buy the 2nd edition soon. Nothing beats the feeling of having a well written book in hand. In passing I'd like to say that the 1st Ed IMHO still offers sage advices tough to get elsewhere. |
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