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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling (精装)
by Michael Port
| Category:
Sales & marketing |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Michael Port makes business personal – he goes straight to the heart of marketing and networking, and encourages collaboration and relationships to get more clients. |
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AllReviews |
1 Total 1 pages 10 items |
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Tom (MSL quote), USA
<2007-06-21 00:00>
The idea Michael Port puts forth about integrity is eye opening. He teaches that, if you work for people whom you cannot serve with your full ability, you lack integrity. In other words, if you have clients who sap you of energy because they are not "your" kind of clients, you cannot do as good a job for them. This is enlightening - even if you don't fully agree with it, it makes you think about your clients and work in a different way.
Some of his ideas are available elsewhere, but I haven't seen a gathering of these ideas together into a system as well structured as this. I really believe this book is the best you can get if you're a service professional. I'm beginning to restructure some of my own marketing plans based on the lessons taught in the book.
As a final thought, the idea of attracting clients with a no-cost-of-entry offer that leads to a low-cost-of-entry offer that leads the client deeper into your solutions and offerings is worth the cost of the book times ten thousand. If you are a service professional selling your own services, you have to read this book this summer! |
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Sandra (MSL quote), USA
<2007-06-21 00:00>
I was initially stunned when I picked up this book pumping getting more clients than you can handle and read about getting rid of dud customers who sap your energy and drive. Yet it makes perfect sense to shed the duds and focus on those sane, positive and friendly clients who can best help you succeed. Book Yourself Solid is an eye-opener to say the least. I particularly like the book's very friendly tone and page after page of helpful advice. Another excellent book I've just come across that also advises focusing on ideal customers is The StreetSmart Marketer by marketing guru Michael Hepworth. The StreetSmart Marketer offers a perfect blend of narrative and marketing advice, then lists top tips at the end of each chapter. Both Book Yourself Solid and The StreetSmart Marketer share a knack for presenting advice in a very clear and entertaining manner. I really enjoyed both books and learned a lot of useful tips I'm now applying to my own business with great results. I recommend picking up both books. You'll be very glad you did. |
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Macomber (MSL quote), USA
<2007-06-21 00:00>
Book Yourself Solid is a primer in building a professional services business. Michael takes you through his client-tested approach to grow your business step-by-step. He doesn't make any get-rich-quick promises. Just the opposite. Through a systematic do-a-little everyday approach you'll see how 90, 180, 360 days from now your business will be booked solid.
Michael's chapter on becoming "known for what you know" is some of the best advice I've received. The chapter reads like your sitting with your business coach.
Make an investment in yourself and your clients. Get on the Book Yourself Solid program. |
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Chris (MSL quote), USA
<2007-06-21 00:00>
This is an excellent book for anyone marketing a service or starting any business, I would think. It's kind of like having a friend to help you through the process. You should know that it's geared towards people whose service is something they're absolutely passionate about, as opposed to something they just want to make money from: perhaps a central concept of the book is that you get clients because of the passion, energy and uniqueness you bring to your work. That said, there is also a good deal of practical and helpful tips and techniques that anyone can use. This is a wise and helpful book, packed with information that is well-worth its small price. |
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Verna (MSL quote), USA
<2007-06-21 00:00>
Book Yourself Solid gave me all the tools I needed to take a leap out of the corporate world and into my own business. Michael talks to the reader in a voice so friendly you think you've known him forever, and his enthusiasm never flags. You don't have to know anything about marketing and selling to follow his excellent written exercises and action steps. I've read the book and now I'm ready to work through the exercises with confidence about my ability to find ideal clients and book my time as solid as I want it to be. I especially appreciate the variety of strategies for promoting myself, everything from how to network to how to keep in touch. Michael makes it clear that you don't have to adopt every strategy - just the ones that are aligned with your own strengths. And his approach steps your though the stages of building a clientele. You can follow these stages whether you're new to self-employment or are needing to build your practice.
And here's what makes this book different from all the others I've read about marketing and selling: Michael's method is built on trust and personal integrity. The point of Book Yourself Solid is to let other people know how you can help them, how you can partner with them in a mutual relationship of trust. This book is not about manipulating but about honoring your gifts in the way you approach future ideal clients. I recommend it to anyone just starting out or anyone who needs a different approach to finding and keeping ideal clients. |
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Charles (MSL quote), USA
<2007-06-21 00:00>
This is one of the best business books I have read. It helped me get crystal clear on how to talk to people, what to say and why. It gave me a radical shift in thinking about who my client/target market actually is and this shift has resulted in a positive transformation of my business. Anyone who does the work of this book, should have fantastic results. Crisp, clear and fun! |
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Patricia (MSL quote), USA
<2007-06-21 00:00>
I'm often asked "What was the secret to my success? All I can say is - the Question is not What it's "Who was the secret to my success?" And the answer is Michael Port!
And, He's no secret anymore - if he ever was. You, too, can have my secret. If you implement 20% of the valuable strategies, concepts and tips in Michael's book you'll be well ahead of the game.
Working with Michael definitely transformed my Coaching practice. And, since he literally dumped all of his knowledge into ONE book, purchasing the book can do the same for you! |
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John (MSL quote), USA
<2007-06-21 00:00>
If you are in the professional services business, you really need to read this book. It is well written and full of useful information.
Michael Port tells you what to do, why to do it and how to go about doing the things you need to do. His information and insight is not based on theory but the actual steps he used to build his own business and the methods he now teaches to others in his workshops and seminars.
This is more than just a "how to" book. It is truly a manual with plenty of exercises. Do these exercises and you will book yourself solid.
The book is divided into three sections, the first section builds the foundation for your marketing. The second section shows you how to build the trust and credibility you need to be successful. And the third section contains very specific strategies to book youself solid.
I highly recommend this book to anyone in the professional services business who either wants more clients or wants to increase their income from their existing clients and to enjoy their work more.
A very solid, informative and enlightening book. |
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Carvey (MSL quote), USA
<2007-06-21 00:00>
This is truly a must-read for any service professional looking to get booked solid. It's refreshing, doable and includes action steps and worksheets to help you put the concepts into action. |
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A reader (MSL quote), USA
<2007-06-21 00:00>
This book contains the most comprehensive marketing system available today for solo professionals! Even better, it doesn't trot out tired advice about analyzing the competition, placing ads or cold-calling. Instead, Book Yourself Solid encourages you to dig deep inside to uncover the marketing strategy that is aligned with who you are and your natural talents. With this guide, ANYONE can fill their pipeline with great clients, and have it be a natural, and even fun, process. But only if you are willing to do the work! |
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1 Total 1 pages 10 items |
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