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Cracking Creativity: The Secrets of Creative Genius (平装)
 by Michael Michalko


Category: Innovation
Market price: ¥ 228.00  MSL price: ¥ 208.00   [ Shop incentives ]
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MSL Pointer Review: An incredible insight to the thought process of history geniuses - Michalko has opened the windows on genius and bring readers with practical thinking techniques.
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  AllReviews   
  • Charles (MSL quote), USA   <2007-07-04 00:00>

    Even though the literature on creativity is quite large, Michael Michalko has succeeded in writing yet another book with a difference. "Cracking Creativity" is absorbingly interesting and fun at the same time because of all the stories he gives of famous creative thinkers, and how they went about thinking and creating. This is one of the most interesting and useful books in the field. I am very practiced in using creative thinking to solve real problems, and I found many interesting stories and approaches which I look forward to using. Charles Prather, Ph.D. Former Manager of The Dupont Center for creativity & Innovation.
  • Jose (MSL quote), USA   <2007-07-04 00:00>

    I am a trainer of negotiators and I am aware of the importance of creativity to improve the negotiation skills. I do think that Cracking Creativity is the most valuable book I have studied and I included some of his concepts in my 1998's book on creativity. Mr Michalko has contributed in a considerable way to make creativity a non-cloudy topic. He presents the concepts in a simple and effective way. Small is beautiful and simple is better. I do recommend Michalko's books
  • A reader (MSL quote), USA   <2007-07-04 00:00>

    This book is a fantastic overview of creative thinking. It clearly describes how creative geniuses in the arts, sciences, and industry got their ideas, and shows how we can use their strategies to become more creative in our work. I highly recommend this book to anyone who desires to become more creative. It's the only book you'll ever need.
  • Annie (MSL quote), USA   <2007-07-04 00:00>

    I've been looking for years for the right book that would provide practical advice that is historically founded. This is it. Michael provides the techniques with the histories of the techniques as to how geniuses have profited from them throughout history. This is, without question, the best book on creative thinking that I have ever read. Bar none.
  • Jo (MSL quote), USA   <2007-07-04 00:00>

    Michael Michalko is widely credited with having infused the CIA and the corporate communities with the need for creative thinking in everything they do. Before him intellectuals who researched creative thinking wrote arcane articles in journals and gave the occasional seminar or taught the odd university course. Michael changed all that with his creative thinking techniques and strategies in his seminars and books. Instead of just describing the creative thinking strategies and techniques creative geniuses have used throughout history, his books show how to use the same strategies and techniques to become more creative in our business and personal lives. If you want to know how to create ideas and haven't read Michalko's books, you are in for something special when you do.
  • Jack (MSL quote), USA   <2007-07-04 00:00>

    Michael adds a credible and authoritative voice to the conversation on creativity. This is a must read for innovators whose deliverables must sprint across the line of WOW! It is as practical as it is inspired...another apt wake-up call to all who think they know what creativity is but have yet to crack the cosmic creativity egg.
  • A reader (MSL quote), USA   <2007-07-04 00:00>

    This is one of the most enjoyable as well as one of the most informative books I have read in recent years. This book examines the creative process as illustrated by the thinking strategies employed by creative geniuses throughout history in the sciences, arts, and industry. The book enlightened and inspired me to become a proactive thinker. The book helped me understand what creativity is and how I can be more creative in my business.
  • A reader (MSL quote), USA   <2007-07-04 00:00>

    What comman characteristics do most geniuses have? The ability to combine things without prejudices based on previous experiments or laws of a field assumed to be true. Different combinations promote and provoke our minds, leading us to see what no one else is able to. After reading this book, the whole process of learning we acquired as children is turned upside down. Mapping the mind is not a difficult process, if one takes the time to break everything down into individual components and make as many combinations possible with each of these pieces. It may not turn you into a genius but it will help you to diagnos problems and find creative solutions that were always there but never automatically occured in the thinking process.
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