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Cracking Creativity: The Secrets of Creative Genius (Paperback)
by Michael Michalko
| Category:
Innovation |
| Market price: ¥ 228.00
MSL price:
¥ 208.00
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MSL rating:
 Good for Gifts |
| MSL Pointer Review:
An incredible insight to the thought process of history geniuses - Michalko has opened the windows on genius and bring readers with practical thinking techniques. |
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Author: Michael Michalko
Publisher: Ten Speed Press
Pub. in: July, 2001
ISBN: 1580083110
Pages: 309
Measurements: 9 x 7.2 x 1 inches
Origin of product: USA
Order code: BA01037
Other information: New Ed edition
ISBN-13: 978-1580083119
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- MSL Picks -
According to Michalko, what are the best strategies for "cracking" the barriers to human creativity?
1. Knowing how to see
2. Making a thought visible
3. Thinking fluently
4. Making novel combinations
5. Connecting the unconnected
6. Looking at the other side
7. Looking in other worlds
8. Finding what you are not looking for
9. Awakening the collaborative spirit
The phrases "can activate" and "can enable" correctly suggest potentiality. Henry Ford once observed that those who think they can and those who think they can't are both right. Cracking Creativity will help you to develop the skills needed to release from within all manner of ideas, perspectives, and insights which have been suppressed. When we face an especially complicated problem or especially difficult question, he suggests that we ask "What are the alternatives and options? How should each be evaluated? Where are there possible connections? Perhaps synergies?" Of course, after we think outside the box and come up with really cool stuff, we have to figure out how to get it back into the box.
On average, humans use only 15-17% of the cerebral cortex, that portion of the brain where the most important intellectual transactions occur. No guarantees, of course, but chances are that a careful reading of Cracking Creativity will increase the percentage you use.
(From quoting Robert Morris)
Target readers:
Inventors, craftsmen, artisans, scientists, businesses, teachers, or students.
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Michael Michalko leads workshops and seminars on fostering creativity, facilitates think tanks, and consults with corporations worldwide. He lives in Churchville, New York.
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From the publisher
What exactly is creativity? Why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques into everyone's reach. Michalko has researched and analyzed over 100 of history's greatest thinkers-from Leonardo da Vinci to Charles Darwin, Thomas Edison to Walt Disney-to show readers how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded Cracking Creativity as "Required reading for anyone in business." Packed with practical exercises and strategies for stimulating creativity, this original book will literally revolutionize the way you think and open up a world of innovative solutions to challenges that you face every day.
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| View all 8 comments |
Charles (MSL quote), USA
<2007-07-04 00:00>
Even though the literature on creativity is quite large, Michael Michalko has succeeded in writing yet another book with a difference. "Cracking Creativity" is absorbingly interesting and fun at the same time because of all the stories he gives of famous creative thinkers, and how they went about thinking and creating. This is one of the most interesting and useful books in the field. I am very practiced in using creative thinking to solve real problems, and I found many interesting stories and approaches which I look forward to using. Charles Prather, Ph.D. Former Manager of The Dupont Center for creativity & Innovation. |
Jose (MSL quote), USA
<2007-07-04 00:00>
I am a trainer of negotiators and I am aware of the importance of creativity to improve the negotiation skills. I do think that Cracking Creativity is the most valuable book I have studied and I included some of his concepts in my 1998's book on creativity. Mr Michalko has contributed in a considerable way to make creativity a non-cloudy topic. He presents the concepts in a simple and effective way. Small is beautiful and simple is better. I do recommend Michalko's books |
A reader (MSL quote), USA
<2007-07-04 00:00>
This book is a fantastic overview of creative thinking. It clearly describes how creative geniuses in the arts, sciences, and industry got their ideas, and shows how we can use their strategies to become more creative in our work. I highly recommend this book to anyone who desires to become more creative. It's the only book you'll ever need. |
Annie (MSL quote), USA
<2007-07-04 00:00>
I've been looking for years for the right book that would provide practical advice that is historically founded. This is it. Michael provides the techniques with the histories of the techniques as to how geniuses have profited from them throughout history. This is, without question, the best book on creative thinking that I have ever read. Bar none. |
View all 8 comments |
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