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Be Unreasonable: The Unconventional Way to Extraordinary Business Results (Hardcover)
by Paul Lemberg
| Category:
Business success strategies, Strategic thinking, Innovation, Entrepreneurship |
| Market price: ¥ 258.00
MSL price:
¥ 228.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
An absolute tour de force, Paul Lemberg has distilled decades of experience helping hundreds of companies break through their strategy and innovation barriers into one concise book. |
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Author: Paul Lemberg
Publisher: McGraw-Hill
Pub. in: April, 2007
ISBN: 007148163X
Pages: 224
Measurements: 9.1 x 6.3 x 0.9 inches
Origin of product: USA
Order code: BA01220
Other information: ISBN-13: 978-0071481632
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- Awards & Credential -
The author is one of the world's best known business thinkers. |
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- MSL Picks -
"Be Unreasonable" is a business book written with the perspective that being reasonable has lost its initial meaning and now it means nothing more than selling out to an average way of life. The book is divided into six sections, with a step by step explanation of the unreasonable way of life. Paul Lemberg makes a very strong point for the unreasonable approach and I found myself agreeing with him more with every page that I turned. One of the few common denominators of very successful people is their ability to think big (unreasonably) and their dogged determination to bring their dreams into fruition. Mr. Lemberg puts it this way: "Imagine decisions forged in the depths of your clearest vision without being diluted by what you or anyone else thinks you are supposed to do".
The book kicks off with a strong bang with An Unreasonable Manifesto, after reading this chapter I knew that I would enjoy the rest. Lemberg writes clearly and uses a lot of good sources to support his position. Paul Lemberg is a very powerful thinker and he has written one of the most inspiring and compelling books in recent years. He has certainly made me rethink a lot of my assumptions and positions. Being reasonable now seems uninspiring and dull. This book has challenged me to think bigger; to BE UNREASONABLE.
(From quoting J. Revel, USA)
Target readers:
Highly recommended to all executives, managers, entrepreneurs, management consultants and MBAs.
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Paul Lemberg, “The Unreasonable Consultant,” is Chief Business Accelerator and CEO of Quantum Growth Consulting. He has worked with Accenture, Adobe, American Skandia, Cisco, Goldman Sachs, IBM, LexisNexis, OpenText, and SAIC, as well as thousands of fast-growth entrepreneurial companies. His newsletter, Extraordinary Results, is read by more than 20,000 subscribers.
Visit his Web site at paullemberg.com.
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From Publisher
When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.
Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking.
Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to
BE Uncompromising by sticking to your goals no matter what.
BE Demanding by expecting more, not less, from everybody.
BE Critical by changing old systems that just don' t work.
BE Outrageous by creating your own Business Brain Trust.
BE Prepared for real success on your terms.
Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking.
Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.
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T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind™, USA
<2008-03-16 00:00>
Paul Lemberg's Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what's expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future.
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Jay Abraham, business growth strategist/expert (MSL quote), USA
<2008-03-16 00:00>
Paul Lemberg is one of the truly great strategic minds in the business. Every day, for hours on end he works on the front lines of capitalism, helping companies large, medium, and small build totally new strategies designed to drive their growth. He takes companies that are fundamentally tactical and turns them into formidable and sophisticated strategic business and marketing forces.
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Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series, USA
<2008-03-16 00:00>
I was enlightened and delighted to discover Be Unreasonable. It was not only brand new and fresh, but it was also a pure joy to read. |
Joel Comm, author of The AdSense Code: What Google Never Told You About Making Money with AdSense, USA
<2008-03-16 00:00>
If anyone knows how to be reasonable about being unreasonable, it's Paul Lemberg. After spending years on the strategic front lines, Lemberg has earned the credibility to share a business mindset that works in the real world. Be Unreasonable teaches you to take a fresh approach to business, perhaps ruffling some feathers along the way. But let's face it... those who ruffle feathers usually have a far greater lasting impact than those who stay with the tried and true. Five stars for Paul's book! |
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